预测移动硬新闻和软新闻消费的模式和动机

Hamza Saad Mohamed Saad, Mahinaz Hamza
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引用次数: 0

摘要

本研究的目的是调查阿联酋大学生使用智能手机作为新闻资源的情况。除了硬新闻和软新闻消费的动机、模式和关系以及所寻求的不同满足之外,本研究还采用了使用和满足以及媒体位移理论的视角,并采用了定量研究设计。数据收集自2019年2月至2019年3月期间的488名本科生。结果显示,学生对硬新闻和软新闻都感兴趣,但学生对软新闻的消费增加了7%。此外,研究结果显示,智能手机已成为学生的主要新闻来源,因为它们可以让他们轻松查找信息。在评估移动新闻与所寻求的满足之间的关系和动态时,结果显示,在所有提供的满足中,便利满足是移动软新闻和硬新闻的唯一预测因素。
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Patterns and Motivations Predicting Mobile Hard News and Soft News Consumption
The purpose of this study is to examine Emirati university students' usage of smartphones as a news resource. In addition to the motivations, patterns, and relationships between hard news and soft news consumption and the different gratifications sought, this study adopted perspectives from the both the uses and gratifications and media displacement theories and utilized a quantitative research design. Data was collected from 488 undergraduate students between February 2019 and March 2019. Results revealed that students were interested in both hard and soft news, but there was 7% more soft news consumption by students. Additionally, results revealed that smartphones have become students' main source of news as they allow them to find information easily. When assessing the relationships and dynamics between mobile news and the gratifications sought, results revealed that the convenience gratification was the only predictor of both mobile soft news and hard news out of all the gratifications offered.
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来源期刊
International Journal of Customer Relationship Marketing and Management
International Journal of Customer Relationship Marketing and Management Business, Management and Accounting-Marketing
CiteScore
1.90
自引率
0.00%
发文量
33
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