“You’re a woman now”

This paper analyses menarche episodes from TV series using the discourse-historical approach to compare how menarche has been depicted on TV during different decades and takes a closer look into inter-generational experience of menarche. The analysis focuses on membership categorization analysis of the scenes and dialogues involving menarche. After analyzing several decades of menstrual discourse, it is possible to conclude that TV discourse has changed from depicting menarche as a shameful taboo to a powerful visual storyline statement. However, the menarche scenarios did not change dramatically and continue to rely heavily on a mother-daughter bonding plot and highlight childbearing as the main and sometimes the only positive aspect of menstruation. The continuous use of menstruational euphemisms is still predominating the TV discourse.