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引用次数: 0
摘要
为了给电子学习技术的开发和优化提供策略,本文对基于电子学习技术的电子银行平台进行了研究。本文首先指出了电子银行平台的技术内容。其次,基于UTAUT (Unified Theory of Acceptance and Use of Technology)模型,对用户使用电子银行平台意愿的影响因素进行实证分析,包括引入、构建、假设制定、指标变量选择、问卷设计等。最后,对实证分析结果进行了探讨。结果表明:(1)所设计问卷各子量表的Cronbach’s α值均大于0.7,各维度不同因子的负荷量均大于0.5。(2)感知风险在所有影响因素中平均值最高,为4.13。(3)采用与模型相似的标准化路径系数计算AMOS (Analysis of Moment Structure) 21.0。
The UTAUT Model in the Adoption of E-Learning Technology
To provide strategies for developing and optimising e-learning technology, this paper conducts research on the e-banking platform based on e-learning technology. Firstly, this paper points out the technical content of the electronic banking platform. Secondly, based on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, empirical analysis is conducted on the influencing factors of user willingness to use electronic banking platforms, including the introduction, construction, hypothesis formulation, selection of indicator variables, and questionnaire design. Finally, the results of empirical analysis are explored. The result shows that: (1) The Cronbach's α values of the sub-scales of the questionnaire designed are all greater than 0.7, and the load of different factors in each dimension of the scale is more significant than 0.5. (2) Perceived risk has the highest average among all influencing factors, with a value of 4.13. (3) AMOS (Analysis of Moment Structure) 21.0 was calculated using a standardized path coefficient similar to the model.
期刊介绍:
The Journal of Organizational and End User Computing (JOEUC) provides a forum to information technology educators, researchers, and practitioners to advance the practice and understanding of organizational and end user computing. The journal features a major emphasis on how to increase organizational and end user productivity and performance, and how to achieve organizational strategic and competitive advantage. JOEUC publishes full-length research manuscripts, insightful research and practice notes, and case studies from all areas of organizational and end user computing that are selected after a rigorous blind review by experts in the field.