Exploring the factors influencing energy efficiency in the Greek hotel sector

The current paper aims at enhancing the existing literature of studies discussing the parameters, which formulate the phenomenon of the energy efficiency gap in hotels. Specifically, the obtained outcomes, as resulted by the conduction of a stated preference survey are presented and discussed. The survey was carried out on a representative sample of hotels in Greece in the context of the “Consumer Energy Efficiency Decision making (CONSEED)” project. Emphasis was given on various issues related to the energy efficiency gap, such as the impact of EU labelling scheme, the linkage of the pro-environmental behaviour with the willingness to invest in more energy-efficient technologies and equipment, the lack of information about electricity prices and the imperfect understanding of energy operating costs. The findings of the survey can be used to explain the role of the behaviour in the decision-making procedures for the further promotion of energy efficiency. Theoretical models can be developed with the collected data to examine the energy efficiency gap phenomenon and to quantify the contribution of different factors to its formulation including the calculation of the implicit discount rate. Finally, the design of more effective policies can be supported with the findings of the paper maximizing the private and social benefits, which are associated with the purchase of energy-efficient technologies and equipment in the hotel sector.