{"title":"冲动海外购物:沉没成本、信息混乱和预期后悔有发言权吗?","authors":"Jingjing Guan, E. Ma, Jiaping Bi","doi":"10.1177/10963480211024450","DOIUrl":null,"url":null,"abstract":"Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers’ impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and downward anticipated regret significantly influence travelers’ impulsive shopping, with downward anticipated regret mediating the relationship between information confusion and impulsive purchase and between sunk cost and impulsive purchase. The study contributes to existing theories and literature for a better understanding of how sunk cost influences outbound travelers’ impulsive shopping behavior from three theoretical perspectives, particularly in a Chinese cultural context. The findings of the study also have important implications for destination stakeholders.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2021-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1177/10963480211024450","citationCount":"7","resultStr":"{\"title\":\"Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say?\",\"authors\":\"Jingjing Guan, E. Ma, Jiaping Bi\",\"doi\":\"10.1177/10963480211024450\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers’ impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and downward anticipated regret significantly influence travelers’ impulsive shopping, with downward anticipated regret mediating the relationship between information confusion and impulsive purchase and between sunk cost and impulsive purchase. The study contributes to existing theories and literature for a better understanding of how sunk cost influences outbound travelers’ impulsive shopping behavior from three theoretical perspectives, particularly in a Chinese cultural context. The findings of the study also have important implications for destination stakeholders.\",\"PeriodicalId\":51409,\"journal\":{\"name\":\"Journal of Hospitality & Tourism Research\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":4.4000,\"publicationDate\":\"2021-06-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1177/10963480211024450\",\"citationCount\":\"7\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Hospitality & Tourism Research\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1177/10963480211024450\",\"RegionNum\":3,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/10963480211024450","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say?
Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers’ impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and downward anticipated regret significantly influence travelers’ impulsive shopping, with downward anticipated regret mediating the relationship between information confusion and impulsive purchase and between sunk cost and impulsive purchase. The study contributes to existing theories and literature for a better understanding of how sunk cost influences outbound travelers’ impulsive shopping behavior from three theoretical perspectives, particularly in a Chinese cultural context. The findings of the study also have important implications for destination stakeholders.
期刊介绍:
The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.