冲动海外购物:沉没成本、信息混乱和预期后悔有发言权吗?

IF 4.4 3区 管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Hospitality & Tourism Research Pub Date : 2021-06-19 DOI:10.1177/10963480211024450
Jingjing Guan, E. Ma, Jiaping Bi
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引用次数: 7

摘要

基于阿尔希安-艾伦定理、沉没成本谬误和心理账户理论三个理论视角,本研究提出并检验了一个由沉没成本、信息混乱、售后风险和预期后悔(向下和向上)决定的中国出境旅客冲动购物行为模型。通过对314名中国出境游客的抽样调查,研究结果表明,沉没成本、售后风险和向下预期后悔对游客的冲动购物有显著影响,向下预期后悔介导了信息混乱与冲动购物之间以及沉没成本与冲动购买之间的关系。本研究有助于从三个理论角度,特别是在中国文化背景下,更好地理解沉没成本如何影响出境游客的冲动购物行为。研究结果对目的地利益相关者也具有重要意义。
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Impulsive Shopping Overseas: Do Sunk Cost, Information Confusion, and Anticipated Regret Have a Say?
Building on three theoretical perspectives, Alchian–Allen theorem, sunk cost fallacy, and mental account theory, this study proposed and tested a model on Chinese outbound travelers’ impulse shopping behaviors as determined by sunk cost, information confusion, after-sale risk, and anticipated regret (both downward and upward). Using a sample of 314 Chinese outbound travelers, findings of the study suggested that sunk cost, after-sale risk, and downward anticipated regret significantly influence travelers’ impulsive shopping, with downward anticipated regret mediating the relationship between information confusion and impulsive purchase and between sunk cost and impulsive purchase. The study contributes to existing theories and literature for a better understanding of how sunk cost influences outbound travelers’ impulsive shopping behavior from three theoretical perspectives, particularly in a Chinese cultural context. The findings of the study also have important implications for destination stakeholders.
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来源期刊
Journal of Hospitality & Tourism Research
Journal of Hospitality & Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-
CiteScore
10.10
自引率
9.50%
发文量
54
期刊介绍: The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.
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