Women founders in a high-tech incubator: negotiating entrepreneurial identity in the Indian socio-cultural context

PurposeThis study aims to understand the socio-cultural context of Indian women's high-tech entrepreneurial experience. Despite a small proportion of women entrepreneurs, and the traditional gender dynamics among the educated middle-classes that appears to be antithetical to female entrepreneurship; women-led high-tech start-ups are on the rise.Design/methodology/approachSemi-structured interviews were conducted with women founders at an academic incubator in an elite Indian Institute of Technology. The study was based on the post-structural feminist approach that women entrepreneurs are embedded in their socio-cultural and institutional context. During data collection, the Coronavirus lockdown provided a natural experiment, highlighting entrepreneurial response to unforeseen obstacles.FindingsIt finds that the context is significant in constructing opportunity, and in navigating challenges of gender and entrepreneurship. Further, in the process of construction of an entrepreneurial identity, women innovators not only reproduce, but also modify their context. Also, the experiences with academic incubator indicate positive results both for gender dynamics and enhancing an emergent entrepreneurial culture.Practical implicationsThe study highlights that women's high-tech entrepreneurship has considerable potential for enhancing women's status in society through the support of academic incubator. This has certain implications for policy.Originality/valueIt provides an insight in to the hitherto neglected issue of women's high-tech entrepreneurship in India, and argues that a study of “social embeddedness” not only highlights constraints for women entrepreneurs unique to that context, but also the potential of women's entrepreneurship in advancing women's agency and gender equality.