新闻真实性和社交媒体联系强度对消费者传播行为的影响

IF 2.5 3区经济学 Q2 ECONOMICS Managerial and Decision Economics Pub Date : 2023-01-20 DOI:10.1002/mde.3818

Hsin-Hui Lin, Ching-Feng Chen, Chih-Lun Wu

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引用次数: 1

摘要

本研究探讨品牌新闻真实性和社交媒体联系强度对社交媒体平台背景下消费者新闻态度、口碑评论和分享行为的影响。此外，本文还考察了评论边面性和消费者信息素养对新闻真实性和社交媒体联系强度分别对消费者态度、口碑评论和分享行为的影响的调节作用。采用实验设计对研究模型和假设进行检验。这些发现为营销人员管理假新闻对其品牌的影响提供了几个重要的理论和实践意义。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The effects of news authenticity and social media tie strength on consumer dissemination behavior

This study explores the effect of brand news authenticity and social media tie strength on consumer news attitudes, word-of-mouth reviews, and sharing behavior in the context of social media platforms. Besides, the moderating roles of review sidedness and consumer information literacy on the respective effects of news authenticity and social media tie strength on consumer attitudes, word-of-mouth reviews, and sharing behavior were also examined. An experimental design was used to test the research model and hypotheses. The findings present several important theoretical and practical implications for efforts by marketers to manage the impact of fake news on their brands.

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来源期刊

Managerial and Decision Economics Multiple-

CiteScore

1.40

自引率

18.20%

发文量

242

期刊介绍： Managerial and Decision Economics will publish articles applying economic reasoning to managerial decision-making and management strategy.Management strategy concerns practical decisions that managers face about how to compete, how to succeed, and how to organize to achieve their goals. Economic thinking and analysis provides a critical foundation for strategic decision-making across a variety of dimensions. For example, economic insights may help in determining which activities to outsource and which to perfom internally. They can help unravel questions regarding what drives performance differences among firms and what allows these differences to persist. They can contribute to an appreciation of how industries, organizations, and capabilities evolve.