复古意象对历史旅行意向的影响

IF 4.5 3区管理学 Q1 BUSINESS Journal of Vacation Marketing Pub Date : 2023-05-18 DOI:10.1177/13567667231159147

Aaron J. Schibik, Peggy O. Shields, Timothy Schibik

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引用次数: 0

摘要

世界各地受欢迎的旅游目的地经常被访问，因为它们具有重要的历史意义。因此，许多历史地点都是用历史意象来宣传的。虽然旅游景点和旅游目的地根据其历史意义进行广告宣传，但很少有研究关注历史的使用如何影响消费者对上述旅游目的地的看法。本文考察了视觉营销诉求中的复古意象如何影响消费者前往热门旅游景点的愿望。本文报道的研究利用了两个实验，其中一个旅游目的地与复古图像和怀旧广告有已知的联系。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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The impact of retro imagery on historic travel intentions

Popular travel destinations worldwide are often visited because they are historically significant. As such, many historic locations are promoted using historical imagery. While tourist attractions and travel destinations advertise based on their historical significance, few studies have looked at how the use of history impacts consumer perceptions of the aforementioned travel destinations. This paper examines how retro imagery in visual-based marketing appeals influences consumers’ desire to travel to popular tourist locations. The study reported here utilizes two experiments with a travel destination with a known association with retro imagery and nostalgic advertising.

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来源期刊

Journal of Vacation Marketing Multiple-

CiteScore

9.70

自引率

15.70%

发文量

期刊介绍： Journal of Vacation Marketing is a fully peer reviewed international journal that publishes original research and review articles on topics relating to the marketing of destinations and businesses/organisations involved in the wider tourism, hospitality and events industries. Its objective is to provide a forum for the publication of refereed academic papers and reviewed practitioner papers which are of direct relevance to industry, while meeting the highest standards of intellectual rigour.