Building mechanism of the initial trust motivation of owners toward contractors

Purpose This paper aims to study the initial trust of the owner to the contractor, establish the initial trust mechanism, explore the factors that affect the initial trust of the owner to the contractor and analyze its influence mechanism. Based on this, it is easy for the owners and contractors to take targeted measures to improve the initial trust, which is conducive to the sustainable development of the project. Design/methodology/approach On the basis of reading a large amount of literature, this paper constructs the occurrence mechanism of the owner's initial trust to the contractor from the five factors of trust propensity, trust belief, trustee’s characteristics, institution-based trust, trust motivation and from the perspective of the owner using the structural equation model for questionnaire survey and empirical analysis. Findings The results of this paper show that the institution-based trust, the trustee’s characteristics and the trust belief of the trustor clearly have a positive effect on trust motivation, and the trustee’s characteristics have the most significant effect on the trust motivation. The influence of trust propensity on trust motivation was not significant. Originality/value This paper studies the occurrence mechanism of the owner's initial trust in the contractor, discusses its influencing factors and analyzes the influence of these factors on the initial trust, which enriches the theoretical system of initial trust research. The results of this study can help owners and contractors to develop targeted measures to build good initial trust.