影响印尼手机银行应用程序采用的因素分析

Mufingatun Mufingatun, Budi Prijanto
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引用次数: 3

摘要

信息技术的发展使得银行在印尼提供手机银行服务应用成为一种简单、方便、快捷的服务。然而,仍有许多客户没有手机银行账户。此外,货币的使用仍然受到社会的需求。因此,本研究的目的是确定在移动银行应用的背景下影响消费者接受度的因素。本研究采用技术接受与使用统一理论(UTAUT2)模型,该模型通过增加感知可信度和感知自我效能变量进行修正。该研究模型在印度尼西亚Jabodetabek的在线调查中使用205名受访者进行了测试。数据分析采用偏最小二乘法(PLS)。绩效期望、努力期望、社会影响对行为意向有显著影响。绩效期望是影响行为意向的最主要因素。行为意向、促进条件和习惯对重用行为有显著影响。
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Analysis of Factors Affecting Adoption of Mobile Banking Application in Indonesia
The development of information technology makes banking provide mobile banking service applications in Indonesia as an easy, convenient and fast service. However, there are still many customers who do not have a mobile banking account. In addition, the use of currency is still in demand by the soceity. Therefore, the purpose of this study is to determine the factors that influence consumer acceptance in the context of mobile banking applications. This study uses the Unified Theory of Acceptance and Use of Technology (UTAUT2) model which is modified by adding the variable perceived credibility and perceived self-efficacy. This research model was tested using 205 respondents from online surveys in the Jabodetabek, Indonesia. Data was analyzed using Partial Least Square (PLS).  Performance expectancy, effort expectancy, social influence has a significant effect on behavioral intention. Performance expectancy is the factor that most influences the behavior intention. Behavioral intention, facilitating condition and habit has a significant effect on reuse behavior.
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