The Effects of Data Security and Perceived Benefits on Mobile Phone Recycling Behaviour and the Recycling Intention Mediation Role

Mobile phones are the most heavily utilised electronic devices on a global scale. Since they are relatively smaller than other electronic devices, unlike other electronic waste (e-waste), they are not disposed of properly. Hence, this study examines the factors influencing mobile phone users’ overall intention to recycle their mobile phones. The factors used originate from the theory of planned behaviour (TPB), but additional factors were also included, namely, perceived benefits and data security, to allow for a more in-depth analysis of customer behaviour. Partial least squares structural equation modelling (PLS-SEM) was employed to analyse 601 results from the United Arab Emirates (UAE) through a self-administered online survey. The results demonstrate that perceived benefits (whether environmental or financial) and perceived behavioural control possess the most statistically significant positive effects on the UAE mobile phone users’ intention to participate in reverse supply chain (RSC) processes such as refurbishing or recycling. The impacts of attitude and subjective norms were the second most positive influences. Meanwhile, only 7% of UAE mobile phone users were significantly impacted by data security in participating in RSC processes. Additionally, recycling intention had no noticeable mediation effect on the relationship among the TPB variables and the extended variables (namely, data security and perceived benefits) and mobile phone recycling behaviour. The study offers confidence to industrial players in implementing these particular factors in their reverse supply chain management (RSCM) systems to influence more users to return end-of-life (EOL) or end-of-use (EOU) mobile phones, which could, in return, assist in resource preservation and environmental protection.