Covidly幽默模因

Q2 Social Sciences European Journal of Humour Research Pub Date : 2022-10-11 DOI:10.7592/ejhr.2022.10.3.688
Mohamed Mifdal
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引用次数: 0

摘要

对新冠肺炎第一波疫情期间摩洛哥脸书页面上发布的模因的分析表明,摩洛哥人使用幽默不仅是为了获得欢乐,而且还传播了对数字公共领域辩论的共同关注问题的批评观点。其中一些模因被用来应对恐惧和不确定性。然而,大多数模因对这种情况怀有复杂的感情,并被用于社会控制以及冲突和抵抗的表达,涉及行为、治理和沟通问题。本文采用社会符号学方法,从语境、文化和媒体可供性的角度,将收集到的模因(460个来自个人和公共页面)作为一种多模式话语进行分析。本文认为,对这些模因的研究可以成为理解摩洛哥人如何利用幽默来应对危险和激进的不确定性、建立认同感和加强社会凝聚力的关键。它还强调了在疫情期间幽默的多元性,以及随着疫情的持续,共识开始破裂,社会控制受到挑战,禁令规范被生存价值观取代,从包容、顺从和同情的幽默逐渐转变为轻蔑、排外和富有挑战性的幽默。研究结果表明,这些模因是如何指示幽默在偶然动机方面改变机制和功能的。
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Covidly humorous memes
The analysis of memes posted on Moroccan Facebook pages during the first wave of Covid-19 pandemic shows that the use of humour by Moroccans is not only motivated by achieving mirth but it also vehicles critical views about issues of common concern debated in the digital public sphere. Some of these memes were used to cope with fear and uncertainty. However, most memes harboured mixed feelings about the situation and were used for social control and the expression of conflict and resistance, addressing issues of behaviour, governance and communication. This article uses a social semiotic approach to analyse the collected memes (460 from personal and communal pages) as a multimodal discourse in terms of context, culture, and media affordances. This article contends that the study of these memes can be a key to understanding how Moroccans used humour to cope with danger and radical uncertainty, build identification and strengthen social cohesion. It also highlights the polyvocality of humour in times of the pandemic and the gradual shift from inclusive, conformist and sympathetic humour to disparaging, exclusive and challenging humour as the pandemic lingered, consensus began to crack, social control was challenged and injunctive norms were replaced by survival values. The results show how these memes are indicative of the way humour changes mechanisms and functions in terms of contingent motivations.  
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来源期刊
European Journal of Humour Research
European Journal of Humour Research Social Sciences-Cultural Studies
CiteScore
1.10
自引率
0.00%
发文量
34
审稿时长
6 weeks
期刊介绍: The European Journal of Humour Research (EJHR) is a peer-reviewed quarterly journal with an international multidisciplinary editorial board. Although geographically-oriented towards the ˋold continentˊ, the European perspective aims at an international readership and contributors. EJHR covers the full range of work being done on all aspects of humour phenomenon. EJHR is designed to respond to the important changes that have affected the study of humour but particular predominance is given to the past events and current developments in Europe.
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