Corporate social responsibility in the gambling industry: A systematic review and conceptual framework

ABSTRACT Alternative perception of the relationship between the concept of corporate social responsibility (CSR) and the core activities of gambling operators raises the need for deeper knowledge and understanding of their relationship. Yet, to date, no study has been created which maps the current state of knowledge, specifies existing avenues of research, reveals research gaps and postulates directions for future research. In an effort to address this need, a systematic literature review of 53 research articles published between 2001 and 2021 was conducted. Four core research topics were identified: effects of CSR, CSR reporting, CSR implementation and responsible gambling. On the basis of the established research framework and identified research gaps, it would seem desirable to develop knowledge in several areas in the future. Attention should be focused on analysis of motives for implementation of CSR and socio-economic assessment of the impact of CSR efforts on the part of gambling operators. Research should also be directed toward study of the attitudes and requirements of stakeholders as regards CSR reporting and communication. Knowledge must also be advanced in the field of assessment of the effectiveness of alternative forms of responsible gambling.