美国网络体育媒体中Barstol Sports和Misogyny的再文本化

IF 3.2 1区 文学 Q1 COMMUNICATION Communication & Sport Pub Date : 2021-11-03 DOI:10.1177/21674795211042409
Christopher J. Garcia, J. M. Proffitt
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引用次数: 4

摘要

这项关键的定性案例研究质疑了Barstol Sports及其创始人Dave Portnoy在重申美国主流体育媒体中保守文化意识形态的叙事力量方面所起的作用。波特诺伊对女记者的有针对性骚扰被分析为该媒体如何疏远数字体育媒体相关文化领域中非规范、超男性话语的批评者的例子。为了研究该公司如何转移对厌女症的批评,我们探索了Barstol Chicks——该公司针对女性受众的网站的另一个版本。因此,Barstol和Portnoy破坏了体育媒体中女权主义叙事的潜力,并有助于文化产业中压制性条件的正常化,使保守意识形态的持续主导地位得以延续。
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Recontextualizing Barstool Sports and Misogyny in Online US Sports Media
This critical qualitative case study interrogates the roles Barstool Sports and its founder, Dave Portnoy, serve in reaffirming the narrative power of conservative cultural ideology in mainstream US sports media. Portnoy’s targeted harassment of female journalists is analyzed as examples of how the outlet alienates critics of heteronormative, hypermasculine discourse within relevant cultural arenas in digital sports media. To examine how the company deflects criticisms of misogyny, we explore Barstool Chicks—an alternative version of the company’s website targeting female audiences. Resultantly, Barstool and Portnoy undermine the potential for feminist-driven narratives in sports media and contribute to the normalization of repressive conditions within cultural industries that perpetuates the continued dominance of conservative ideology.
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来源期刊
CiteScore
7.00
自引率
11.10%
发文量
44
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