Toward Developing a Model to Examine Destination Attributes and Length of Stay within Satisfaction Matter in Jordan

ABSTRACT The purpose of this study is to examine the relationship between destination attributes (attraction, information source, product quality, and price) and length of stay within satisfaction as a mediation factor. A self-administration questionnaire was adapted to collect the data from foreign tourists who visited Jordan in the summer season 2019. PLS is used to analyze the questionnaires. The results of this study indicated that there is a statistically significant relationship between destination attributes and mediation factor (satisfaction), and also the findings showed that satisfaction plays a positive action to mediate the relationship between destination attributes and length of stay in Jordan. The tested model in this study can be applied to different cities in the country. Finally, there is many information, and results in this study have been given to decision-maker and taker in Jordanian tourism.