EMPLOYEE ENGAGEMENT IN TOURISM: A GENERATIONAL STUDY OF EUROPEAN COUNTRIES

The goal of this paper is to examine employee engagement among different generations of tourism workers across European countries. The research takes a quantitative approach. Data from 2,393 employees from 35 European countries working in tourism were considered. Data analysis was based on cluster analysis to find patterns of engagement across countries and hierarchical multiple regression analysis and other statistical tools to confirm differences between generations. The results reveal three groups of countries with different patterns of engagement. The findings also show differences between generational groups.