营销管理的理论遗产:回溯分析

IF 0.6 Q2 Social Sciences Economic Annals-XXI Pub Date : 2021-12-27 DOI:10.21003/ea.v194-16
I. Shumakova, A. Voronov, A. Peresypkin, E. Danilova
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引用次数: 0

摘要

本文提出了反映营销管理具体情况的科学观点,说明了本研究的时效性。论证逻辑已被用于验证假设,即如果不确定各自专业领域的科学基础中的空白点,就不可能证实有前途的营销管理研究路线。采用系统的时间顺序和回顾性分析的理论著作,以取得成果。研究结果给出了一个详细的科学景观的解释,反映了营销管理问题的观点。主要结论是,“理想营销管理”概念的论点允许所有当代营销系统参与者的要求在今天得到充分满足,具有支离破碎的特征。这些发现可以用于市场营销和其他知识领域的进一步理论研究。
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The theoretical heritage of marketing management: a retrospective analysis
The paper presents scientific views reflecting marketing management specifics which explains the timely character of the study. The argumentative logics has been used to verify the hypothesis about the impossibility to substantiate promising lines of marketing management research without identifying blanc spots in the scientific basis of respective area of expertise. Systemic chronological and retrospective analysis of the theoretical works was employed in order to achieve the results. The findings give a detailed explication of the scientific landscape which reflects the viewpoints of marketing management issues. The main conclusion is that the thesis of the «ideal marketing management» concept which allows for the requirements of all contemporary marketing systems participants to be fully met as of today, has a fragmentary character. The findings can be employed in further theoretical research in marketing and other fields of knowledge.
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来源期刊
Economic Annals-XXI
Economic Annals-XXI ECONOMICS-
CiteScore
1.50
自引率
0.00%
发文量
0
期刊介绍: The Economic Annals-XXI Journal – recognized in Ukraine and abroad scientific-analytic edition. Scientific articles of leading Ukrainian and other foreign scientists, postgraduate students and doctorates, deputies of Ukraine, heads of state and local authorities, materials of scientific conferences and seminars; reviews on scientific monographs, etc. are regularly published in this Journal.
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