Gamification innovation: understanding industrial tourism products and tourist response

ABSTRACT Industrial tourism has achieved great development. The diversification of tourism demand has led to higher requirements for the innovation of industrial tourism products. Based on theory of tourists’ spatial–temporal behavior and experience economy, this study takes Shanghai M50 park to study the impact of gamification innovation of industrial tourism products. There are few studies on tourists’ internal response and external behavior response. This study confirms for the first time that gamification innovation can extend the travel time and travel distance, improve the travel experience, and enhance tourists’ willingness to revisit and recommend. This study shows gamification innovation improves tourists’ experience.