Factors Influencing Individualistic Entrepreneurial Orientation

The study is conducted empirically in order to explore the phenomenon of Individualistic Entrepreneurial Orientation (IEO) in terms of market opportunities, social capital and personal attributes. The study was guided by Miller (1983), Lumpkin and Dess (1996), Granovetter (1985) and (John, P., & Soto, 2008). The study was based on post-positivism philosophy and it was quantitative in nature that used non-probabilistic convenience sampling. However, the collected data was analyzed through three different statistical tests, Spearman, Pearson and Regression analysis. The first two statistical tests Pearson and Spearman were applied on first three hypotheses and regression analysis on last hypothesis. Hence, it was found that, there is a significant relationship between market opportunities and IEO of business students in Pakistan as the p value was less than 0.05. Similarly, when the second hypothesis was tested, it was observed that, there is a significant relationship between social capital and IEO of business students in Pakistan. Furthermore, when third hypothesis was tested, it was found ultimately that, there is a significant relationship between personal attributes and IEO of business students in Pakistan. Finally, when last but not the least, hypothesis was tested by applying linear regression, it was resulted that, there is a significant relationship between cumulative impact of market opportunities, social capital, personal attributes and IEO of business students in Pakistan. Therefore, it can be concluded with some certainty that, the three factors (market opportunities, social capital, personal attributes) do influence on the decision making of university business’ students while deciding, whether to take the path of entrepreneurship or not.