Exemplifying “Us”: Integrating social identity theory of leadership with cognitive models of categorization

Identity leadership theorizing suggests that leadership effectiveness derives from a potential leader’s perceived ability to create, embody, promote, and embed a shared group identity. However, little is known about how people integrate this information to form a judgment of a leader. We use cognitive modeling to operationalize leadership judgments as exemplar-and prototype-based categorization processes. Analysis of attribute rating data for 80 highly recognizable Americans revealed that leadership judgments were well-characterized by an exemplar-based model. Judgments were based overwhelmingly on promoting shared collective interests and embedding group identity. The pattern of attribute weightings was consistent for judgments of a general leadership role (i.e., as a competent leader) as well as judgments for a specific leadership role (i.e., as an effective US president). We discuss the implications of these findings for our understanding of identity leadership as well as for integrated social-cognitive models of individuals’ judgements of and responses to leaders.