Patterns of network coopetition in a merged tourism destination

ABSTRACT This study investigates patterns of coopetition in a merged tourism destination in North Denmark, where three towns are in focus. This is done using a mixed-method synergistic social network analysis (SSNA) to measure tourism actor network characteristics and qualitatively analyse informal network coopetition within and between towns. The findings show that coopetition takes place on two levels, and the patterns are defined as passive, reactive, and proactive. The actors in the three towns show different motivations to engage in coopetitive relationships, co-location being an important factor. Recommendations to support coopetition in new merging destinations are provided.