证明显而易见?什么是感性导致了花在新闻视频上的时间

IF 0.7 Q3 COMMUNICATION Electronic News Pub Date : 2018-06-01 DOI:10.1177/1931243117739947
Paul Hendriks Vettehen, M. Kleemans
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引用次数: 10

摘要

本研究调查了一个事实,即新闻中的耸人听闻是向公众推销故事成功的保证。更具体地说,它调查了耸人听闻的内容和包装特征对新闻观看行为的影响。在190名参与者中进行了一项基于网络的实验,参与者最多可以观看16篇新闻报道,这些新闻报道的内容(中性报道与负面报道)和包装(标准报道与小报报道)各不相同。每条新闻的观看时间是因变量。结果表明,耸人听闻刺激了观看时间,但也表明耸人听闻的力量是有限的。总之,关于哗众取宠作为成功保证的真理似乎在很大程度上是正确的,但并不完全正确。
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Proving the Obvious? What Sensationalism Contributes to the Time Spent on News Video
This study investigates the truism that sensationalism in news is a guarantee for success in terms of selling the story to the public. More specifically, it investigates the impact of sensationalist content and packaging features on news viewing behavior. A web-based experiment among 190 participants was conducted in which participants could watch a maximum of 16 news stories that varied in content (neutral vs. negative stories) and packaging (standard vs. tabloid stories). The viewing time per news story was the dependent variable. Results show that sensationalism stimulates viewing time, but also that there are limits to the power of sensationalism. In all, the truism about sensationalism as a guarantee for success appears to be largely true, but not completely.
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来源期刊
Electronic News
Electronic News COMMUNICATION-
CiteScore
1.60
自引率
20.00%
发文量
16
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