行为经济需求:模拟行为任务如何为卫生政策提供信息

IF 3.4 Q1 EDUCATION & EDUCATIONAL RESEARCH Policy Insights from the Behavioral and Brain Sciences Pub Date : 2022-09-10 DOI:10.1177/23727322221118668
Derek D. Reed, Brett W. Gelino, J. Strickland
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引用次数: 7

摘要

消费者在约束条件下(如商品价格)决定购买什么。根据行为经济需求,商品购买任务(CPT)可以衡量在不同的模拟政策条件下(例如,引入新的香烟税,欢乐时光饮料特价)关于购买的假设决策。这些任务允许在不牺牲方法严谨性或得出结论的有效性的情况下快速收集数据。CPT允许研究人员模拟新政策,以确定其相对风险和收益,从而提供在推出之前进行优化的机会。与消费者购买相关的行为结果也使CPT数据易于向决策者翻译,包括组成部分的健康行为。本文介绍了CPT的背景,回顾了与政策导向的CPT相关的文献,并为其他有兴趣将CPT应用于公共政策工作的行为科学家提供了最佳实践的开始。它还为寻求评估这一工具使用情况的政策制定者提供了参考。
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Behavioral Economic Demand: How Simulated Behavioral Tasks Can Inform Health Policy
Consumers decide what to purchase, under conditions of constraint (e.g., commodity price). According to behavioral economic demand, commodity purchase task (CPT) can measure hypothetical decisions about purchases under varied simulated policy conditions (e.g., introduction of new cigarette taxes, happy hour drinking specials). These tasks permit rapid data collection without sacrificing methodological rigor or the validity of conclusions reached. The CPT allows researchers to simulate new policies, to determine their relative risks and benefits, thus offering an opportunity to optimize prior to rollout. Behavioral outcomes related to consumer purchases also make the CPT data readily translatable to policymakers, including constituent health behavior. This article provides a background on CPTs, a review of literature related to policy-aimed CPTs, and a start on best practices for other behavioral scientists interested in applying CPT to inform public policy efforts. It also serves as a primer for policymakers seeking to evaluate usage of this tool.
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来源期刊
Policy Insights from the Behavioral and Brain Sciences
Policy Insights from the Behavioral and Brain Sciences Social Sciences-Public Administration
CiteScore
5.30
自引率
0.00%
发文量
24
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