DEVELOPMENT OF PROFESSIONAL-ORIENTED FOREIGN LANGUAGE COMMUNICATIVE COMPETENCE THROUGH THE USE OF BLENDED LEARNING TECHNOLOGY

The objective of the research is to study the effectiveness of using blended learning technology to develop professional-oriented foreign language communicative competence of students in teaching a foreign language. Currently, the rapid processes of global political, economic, cultural and religious integration and the increasing role of intercultural communication determine the level of proficiency of a foreign language specialist in any field. The key goal of teaching a foreign language is a specialist ready to continuously improve his professional competencies, including foreign-language communicative competence. The process of developing a foreign language communicative competence is more effective provided if blended learning technology is actively used. Blended learning is considered as a comprehensive educational technology that combines the traditional form of face-to-face education in the audience under the guidance of a teacher in real time and learning through a digital educational environment, which allows to build the process of teaching a foreign language in accordance with modern requirements for university graduates. The article pays special attention to the concept, as well as various approaches to the use of various models of blended learning technology in the process of developing a professional-oriented foreign language communicative competence in teaching a foreign language. The results of the study show that blended learning technology contributes to the formation of independence and responsibility of students, their self-education and development of the ability to continuously improve their professional competencies, including professional-oriented foreign language communicative competence. Purpose. The article is devoted to the topic of efficiency of using innovative technologies in teaching foreign languages, which is relevant in the conditions of modern education. The subject of analysis is blended learning technology. The author aims to unlock the potential of using blended learning technology to form a professional-oriented foreign language communicative competence. Methodology. The basis of the research is the methods of studying and analyzing publications that examine aspects of this problem, summarizing our own experience in using blended learning technology, as well as systematizing the information studied. Results. Blended learning technology is one of the modern approaches to teaching a foreign language in a university. Combining traditional forms of education in the audience and innovative forms through electronic educational platforms and online resources, this technology contributes to the formation of independence and responsibility of students, their self-education and development of the ability to continuously improve their professional competencies, including professional-oriented foreign language communicative competence. Practical implications. The results of the study can be applied in teaching foreign languages.