新冠肺炎背景下基于卖方视角的中性模糊AHP和EDAS方法选择合适的电子商务市场

Gülsen Akman, A. Boyacı, Sinem Kurnaz
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引用次数: 3

摘要

电子商务被定义为在电子环境中进行商业交易,随着互联网和移动设备使用的增加,电子商务日益普及。特别是随着新冠肺炎的影响,个人的消费习惯发生了巨大变化,增加了对电子销售渠道的兴趣。由于新冠肺炎的影响,无论大小,大多数公司和零售商都在寻找通过电子渠道解决客户问题的方法。在这个过程中,电子商务的快速增长趋势引发了企业的一个重要问题,“我们应该在哪个电子市场销售?”。基于这一问题,本研究确定了选择正确电子市场的五个重要标准,并对八个在线替代电子市场进行了评估。本研究利用中性模糊AHP和EDAS方法这两种多标准决策技术,建立了一个选择框架适合卖家的电子商务市场。
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SELECTING THE SUITABLE E-COMMERCE MARKETPLACE WITH NEUTROSOPHIC FUZZY AHP AND EDAS METHODS FROM SELLERS PERSPECTIVE IN THE CONTEXT OF COVID-19
E-commerce, which is defined as making commercial transactions in electronic environment, is becoming widespread day by day with the increase in the use of internet and mobile devices. Especially with the effect of COVID-19, the consumption habits of individuals have changed greatly, increasing the interest in electronic sales channels. Regardless of big or small, most companies and retailers are looking for ways to address their customers through electronic channels due to the effect of COVID-19. In this process, the rapidly increasing trend of electronic commerce raises one of the important issues of companies, "In which e-marketplace should we sell?”. Based on this issue, in this study, five criteria that are important in choosing the right e-marketplace were determined and eight online alternative e-marketplaces were evaluated. In the study carried out by using neutrosophic fuzzy AHP and EDAS methods, which are multi-criteria decision making techniques, a framework has been established for choosing the right e-commerce marketplace for sellers.
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来源期刊
International Journal of the Analytic Hierarchy Process
International Journal of the Analytic Hierarchy Process Decision Sciences-Decision Sciences (all)
CiteScore
2.30
自引率
0.00%
发文量
22
审稿时长
12 weeks
期刊介绍: IJAHP is a scholarly journal that publishes papers about research and applications of the Analytic Hierarchy Process(AHP) and Analytic Network Process(ANP), theories of measurement that can handle tangibles and intangibles; these methods are often applied in multicriteria decision making, prioritization, ranking and resource allocation, especially when groups of people are involved. The journal encourages research papers in both theory and applications. Empirical investigations, comparisons and exemplary real-world applications in diverse areas are particularly welcome.
期刊最新文献
ADOPTION OF ANALYTIC NETWORK PROCESS TO STRENGTHEN HALAL INTEGRITY IN BROILER CHICKEN SUPPLY CHAIN APPLICATION OF THE AHP METHOD IN SELECTING BASEBALL PITCHERS ALGORITHM BASED ON PARTICLE SWARM OPTIMIZATION FOR HANDLING INCOMPLETE PAIRWISE COMPARISON SITUATIONS IN AHP EVALUATING THE SUCCESS FACTORS FOR KNOWLEDGE MANAGEMENT IN THE FINANCIAL SECTOR: AN AHP- DEMATEL APPROACH CONTINUOUS PERFORMANCE EVALUATION OF EMPLOYEES USING AHP AND MODIFIED PUGH MATRIX METHOD: CONTRASTING WITH TOPSIS, PROMETHEE AND VIKOR
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