{"title":"新冠肺炎背景下基于卖方视角的中性模糊AHP和EDAS方法选择合适的电子商务市场","authors":"Gülsen Akman, A. Boyacı, Sinem Kurnaz","doi":"10.13033/ijahp.v14i3.994","DOIUrl":null,"url":null,"abstract":"E-commerce, which is defined as making commercial transactions in electronic environment, is becoming widespread day by day with the increase in the use of internet and mobile devices. Especially with the effect of COVID-19, the consumption habits of individuals have changed greatly, increasing the interest in electronic sales channels. Regardless of big or small, most companies and retailers are looking for ways to address their customers through electronic channels due to the effect of COVID-19. In this process, the rapidly increasing trend of electronic commerce raises one of the important issues of companies, \"In which e-marketplace should we sell?”. Based on this issue, in this study, five criteria that are important in choosing the right e-marketplace were determined and eight online alternative e-marketplaces were evaluated. In the study carried out by using neutrosophic fuzzy AHP and EDAS methods, which are multi-criteria decision making techniques, a framework has been established for choosing the right e-commerce marketplace for sellers.","PeriodicalId":37297,"journal":{"name":"International Journal of the Analytic Hierarchy Process","volume":" ","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"SELECTING THE SUITABLE E-COMMERCE MARKETPLACE WITH NEUTROSOPHIC FUZZY AHP AND EDAS METHODS FROM SELLERS PERSPECTIVE IN THE CONTEXT OF COVID-19\",\"authors\":\"Gülsen Akman, A. Boyacı, Sinem Kurnaz\",\"doi\":\"10.13033/ijahp.v14i3.994\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"E-commerce, which is defined as making commercial transactions in electronic environment, is becoming widespread day by day with the increase in the use of internet and mobile devices. Especially with the effect of COVID-19, the consumption habits of individuals have changed greatly, increasing the interest in electronic sales channels. Regardless of big or small, most companies and retailers are looking for ways to address their customers through electronic channels due to the effect of COVID-19. In this process, the rapidly increasing trend of electronic commerce raises one of the important issues of companies, \\\"In which e-marketplace should we sell?”. Based on this issue, in this study, five criteria that are important in choosing the right e-marketplace were determined and eight online alternative e-marketplaces were evaluated. In the study carried out by using neutrosophic fuzzy AHP and EDAS methods, which are multi-criteria decision making techniques, a framework has been established for choosing the right e-commerce marketplace for sellers.\",\"PeriodicalId\":37297,\"journal\":{\"name\":\"International Journal of the Analytic Hierarchy Process\",\"volume\":\" \",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-12-06\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"International Journal of the Analytic Hierarchy Process\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.13033/ijahp.v14i3.994\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q4\",\"JCRName\":\"Decision Sciences\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of the Analytic Hierarchy Process","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.13033/ijahp.v14i3.994","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"Decision Sciences","Score":null,"Total":0}
SELECTING THE SUITABLE E-COMMERCE MARKETPLACE WITH NEUTROSOPHIC FUZZY AHP AND EDAS METHODS FROM SELLERS PERSPECTIVE IN THE CONTEXT OF COVID-19
E-commerce, which is defined as making commercial transactions in electronic environment, is becoming widespread day by day with the increase in the use of internet and mobile devices. Especially with the effect of COVID-19, the consumption habits of individuals have changed greatly, increasing the interest in electronic sales channels. Regardless of big or small, most companies and retailers are looking for ways to address their customers through electronic channels due to the effect of COVID-19. In this process, the rapidly increasing trend of electronic commerce raises one of the important issues of companies, "In which e-marketplace should we sell?”. Based on this issue, in this study, five criteria that are important in choosing the right e-marketplace were determined and eight online alternative e-marketplaces were evaluated. In the study carried out by using neutrosophic fuzzy AHP and EDAS methods, which are multi-criteria decision making techniques, a framework has been established for choosing the right e-commerce marketplace for sellers.
期刊介绍:
IJAHP is a scholarly journal that publishes papers about research and applications of the Analytic Hierarchy Process(AHP) and Analytic Network Process(ANP), theories of measurement that can handle tangibles and intangibles; these methods are often applied in multicriteria decision making, prioritization, ranking and resource allocation, especially when groups of people are involved. The journal encourages research papers in both theory and applications. Empirical investigations, comparisons and exemplary real-world applications in diverse areas are particularly welcome.