困扰消费者:当推荐代理并没有真正让我们的生活更轻松

IF 0.8 4区 农林科学 Q3 AGRONOMY Biotechnologie Agronomie Societe et Environnement Pub Date : 2017-12-30 DOI:10.4013/BASE.2017.144.01
Fábio Verruck, W. Nique
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引用次数: 0

摘要

智能系统已被用于不同类型的网站,目的是创建个性化消息并更深入地了解消费者的需求。它们应该促进决策过程,使互联网浏览更容易,并给用户一种社交感和个性化。到目前为止,该领域的研究将注意力集中在使用这些系统的积极方面。然而,几乎没有做出任何努力来识别和纠正他们表现不佳的情况。这项工作是一项探索性研究的结果,旨在了解个性化环境中失败概念的广泛性及其前因和后果。基于批判性事件技术,我们在多元文化环境中收集了86名受试者的意见,并利用他们的反应,考虑到不同的互联网使用动机,制定了一个全面的推荐失败框架。关键词:个性化,网上购物,推荐代理,推荐失败。
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Bothering consumers: When recommendation agents don’t really make our life easier
Intelligent systems have been used in different types of websites with the intention of creating personalized messages and understanding consumers’ needs more deeply. They are supposed to facilitate the decision-making process, make internet browsing easier and give users a sense of social feeling and personalization. So far, research in the field has focused attention on the positive aspects of using these systems. Little effort has been made, however, to try to recognize and correct situations in which they do not perform so well. This work is the result of an exploratory research destined to understand the broadness of the concept of failure in personalized environments as well as its antecedents and consequents. Based on the critical incident technique, we collected the opinion of 86 subjects in a multicultural environment and used their responses to elaborate a comprehensive framework of recommendation failure considering the different motivations for Internet use. Keywords: personalization, online shopping, recommendation agents, recommendation failure.
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来源期刊
Biotechnologie Agronomie Societe et Environnement
Biotechnologie Agronomie Societe et Environnement AGRONOMY-ENVIRONMENTAL SCIENCES
CiteScore
1.60
自引率
0.00%
发文量
12
审稿时长
6-12 weeks
期刊介绍: BASE publishes original papers in the fields of life sciences: environmental science and technology, forest and natural space management, agronomical science, and chemistry and bio-industries.
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