INSTAGRAM网店在雅加达女性消费行为中的应用

F. Fauziah
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引用次数: 2

摘要

在这种情况下,通过Instagram网上商店购物的兴起使雅加达的女性成为一个问题。一般来说,女性在网上购物不仅仅是为了满足单纯的需求,也是为了追求一种被称为浪费的生活方式,或者更广为人知的是消费行为或消费主义行为。本研究采用定性研究方法。通过对6人进行的研究,获得了网上消费行为的信息,在雅加达已经进入了消费类别或网上购物的大型Instagram上的女性,网上购物或网上商店更感兴趣的购物问题的原因和行为,因为他们不想错过趋势,并提供价格从网上商店,即使不需要的产品。
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USE OF ONLINE SHOP IN INSTAGRAM IN WOMEN'S CONSUMPTIVE BEHAVIOR IN JAKARTA
The rise of shopping through online stores on Instagram makes women in Jakarta a problem in this case. Generally women do online shopping not only on the mere needs, for the sake of and the lifestyle of a country called wasteful or better known as consumptive behavior or consumerism behavior. This study used qualitative research methods. The results of research conducted on six people obtained information from online consumer behavior in Jakarta has entered the consumer category or online shopping on large Instagram for women, online shopping or online stores are more interested in shopping problems with reasons and behavior because they are not want to miss the trend and offer prices from online stores even though the product is not needed.
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