R. Körner, Jennifer R. Overbeck, Erik Körner, A. Schütz
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How the Linguistic Styles of Donald Trump and Joe Biden Reflect Different Forms of Power
Can theories of power be used to explain differences in the linguistic styles of Donald Trump and Joe Biden? We argue that the two candidates possess and use different forms of power—and that this is associated with typical language patterns. Based on their personal history, news reports, and empirical studies, we expect that Trump’s approach to power is characterized by coercive power forms and Biden’s by collaborative power forms. Using several LIWC categories and the moral foundations dictionary, we analyzed over 500 speeches and 15,000 tweets made during the 2020 election battle. Biden’s speeches can be described as analytical and frequently relating to moral values, whereas Trump’s speeches were characterized by a positive emotional tone. In tweets, Biden used more social words and words related to virtue, honesty, and achievement than Trump did. Trump’s coercive power and Biden’s collaborative power were more observable in tweets than speeches, which may reflect the fact that tweets are more spontaneous than speeches.
期刊介绍:
The Journal of Language and Social Psychology explores the social dimensions of language and the linguistic implications of social life. Articles are drawn from a wide range of disciplines, including linguistics, cognitive science, sociology, communication, psychology, education, and anthropology. The journal provides complete and balanced coverage of the latest developments and advances through original, full-length articles, short research notes, and special features as Debates, Courses and Conferences, and Book Reviews.