电影制作商业模式的类型及其相互关系

Q3 Engineering Informacijos Mokslai Pub Date : 2020-06-05 DOI:10.15388/im.2020.89.39
Ieva Vitkauskaitė
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引用次数: 2

摘要

电影制作商业模式的类型在科学文献中并不是一个广泛研究的领域,更多的是关注个别电影制作的具体情况。本文对电影制作公司的十种商业模式进行了分析和梳理,并建立了它们之间的关系。对模型的分析确定了两个主要的业务模型:工作室模型和业务模型2.0,后者成为所有其他业务模型的一部分。工作室模式直接包括垂直整合模式。它还包括“市场导向”模式、“横向整合”模式、“产品导向”模式。商业模式2.0可以包括:“长尾”模式、“免费”模式和“360度”模式。
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Types of Film Production Business Models and Their Interrelationship
Types of film production business models are not a widely studied area in the scientific literature, and more attention is paid to the production of individual films, specifics. In this article, ten types of business models of film production companies were analysed and systematized, and the relationships between them were established. The analysis of the models identified two main, major business models: the studio model and the Business model 2.0, which becomes part of all other business models. The studio model directly includes the vertical integration model. It also consists of a “Market-oriented” model, “Horizontal integration”, “Product-oriented” model. Business model 2.0 can consist of: “Long Tail”, “Free” model and “360 - degree” models.
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来源期刊
Informacijos Mokslai
Informacijos Mokslai Engineering-Media Technology
CiteScore
0.20
自引率
0.00%
发文量
0
审稿时长
12 weeks
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