{"title":"印度游客的瓶装水使用和付费意愿:视觉推动和计划行为理论","authors":"Devlina Chatterjee, Mahfuzuar Rahman Barbhuiya","doi":"10.1080/15022250.2021.1974544","DOIUrl":null,"url":null,"abstract":"ABSTRACT Consumption of bottled water creates large amounts of non-biodegradable plastic waste that poses a serious threat to marine life. Single-use plastic bags have been banned in several states in India. However, bottled water usage is still widely prevalent. We use Ajzen’s theory of planned behaviour to understand how beliefs, attitudes, social norms, perceived costs, and perceived benefits affect tourists’ intentions to reduce bottled water usage. We use visual cues to compare the effect of positive and negative framing on tourists’ behavioural intentions and their willingness to pay an environmental tax. Pro-environmental beliefs, attitudes, and social norms affect tourists’ intention to carry their own water. Perceived costs such as the inconvenience of carrying water and changing habits are the primary barriers to eco-friendly intentions. Negative visual cues that nudge the tourist to be aware of environmental costs increase the willingness to pay an environmental tax but do not affect behavioural intentions. Women are more environmentally friendly than men, both with respect to behavioural intentions and willingness to pay. This study is the first to provide insight into the pro-environmental behavioural intentions of Indian tourists. Increasing consumer awareness and providing alternatives for clean drinking water may reduce bottled water consumption.","PeriodicalId":47630,"journal":{"name":"Scandinavian Journal of Hospitality and Tourism","volume":null,"pages":null},"PeriodicalIF":3.1000,"publicationDate":"2021-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"9","resultStr":"{\"title\":\"Bottled water usage and willingness to pay among Indian tourists: visual nudges and the theory of planned behaviour\",\"authors\":\"Devlina Chatterjee, Mahfuzuar Rahman Barbhuiya\",\"doi\":\"10.1080/15022250.2021.1974544\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT Consumption of bottled water creates large amounts of non-biodegradable plastic waste that poses a serious threat to marine life. Single-use plastic bags have been banned in several states in India. However, bottled water usage is still widely prevalent. We use Ajzen’s theory of planned behaviour to understand how beliefs, attitudes, social norms, perceived costs, and perceived benefits affect tourists’ intentions to reduce bottled water usage. We use visual cues to compare the effect of positive and negative framing on tourists’ behavioural intentions and their willingness to pay an environmental tax. Pro-environmental beliefs, attitudes, and social norms affect tourists’ intention to carry their own water. Perceived costs such as the inconvenience of carrying water and changing habits are the primary barriers to eco-friendly intentions. Negative visual cues that nudge the tourist to be aware of environmental costs increase the willingness to pay an environmental tax but do not affect behavioural intentions. Women are more environmentally friendly than men, both with respect to behavioural intentions and willingness to pay. This study is the first to provide insight into the pro-environmental behavioural intentions of Indian tourists. Increasing consumer awareness and providing alternatives for clean drinking water may reduce bottled water consumption.\",\"PeriodicalId\":47630,\"journal\":{\"name\":\"Scandinavian Journal of Hospitality and Tourism\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":3.1000,\"publicationDate\":\"2021-09-14\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"9\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Scandinavian Journal of Hospitality and Tourism\",\"FirstCategoryId\":\"91\",\"ListUrlMain\":\"https://doi.org/10.1080/15022250.2021.1974544\",\"RegionNum\":4,\"RegionCategory\":\"管理学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Scandinavian Journal of Hospitality and Tourism","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/15022250.2021.1974544","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
Bottled water usage and willingness to pay among Indian tourists: visual nudges and the theory of planned behaviour
ABSTRACT Consumption of bottled water creates large amounts of non-biodegradable plastic waste that poses a serious threat to marine life. Single-use plastic bags have been banned in several states in India. However, bottled water usage is still widely prevalent. We use Ajzen’s theory of planned behaviour to understand how beliefs, attitudes, social norms, perceived costs, and perceived benefits affect tourists’ intentions to reduce bottled water usage. We use visual cues to compare the effect of positive and negative framing on tourists’ behavioural intentions and their willingness to pay an environmental tax. Pro-environmental beliefs, attitudes, and social norms affect tourists’ intention to carry their own water. Perceived costs such as the inconvenience of carrying water and changing habits are the primary barriers to eco-friendly intentions. Negative visual cues that nudge the tourist to be aware of environmental costs increase the willingness to pay an environmental tax but do not affect behavioural intentions. Women are more environmentally friendly than men, both with respect to behavioural intentions and willingness to pay. This study is the first to provide insight into the pro-environmental behavioural intentions of Indian tourists. Increasing consumer awareness and providing alternatives for clean drinking water may reduce bottled water consumption.
期刊介绍:
Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.