Travis Richardson, Georgios Nalbantis, T. Pawlowski
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Emotional Cues and the Demand for Televised Sports: Evidence from the UEFA Champions League
This study provides first evidence on how belief dynamics are driving entertainment utility and consequently the demand for sports across markets by analyzing minute-by-minute audience data of UEFA Champions League (UCL) games televised in the UK and the Spanish market during a full (pre-COVID) cycle of broadcasting rights. Overall, we find that suspense and surprise are the main drivers of demand in both markets while shock only has marginal effects in the Spanish market. Interestingly, we find a combined impact of suspense and surprise in the UK market that is of similar magnitude as reported in a previous study for English Premier League matches in the UK. In the Spanish market, however, the combined impact is considerably larger.
期刊介绍：
Journal of Sports Economics publishes scholarly research in the field of sports economics. The aim of the journal is to further research in the area of sports economics by bringing together theoretical and empirical research in a single intellectual venue. Relevant topics include: labor market research; labor-management relations; collective bargaining; wage determination; local public finance; and other fields related to the economics of sports. Published quarterly, the Journal of Sports Economics is unique in that it is the only journal devoted specifically to this rapidly growing field.
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