垂钓目的地忠诚——挪威特吕西尔淡水垂钓者的结构模型方法

IF 3.1 4区 管理学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Scandinavian Journal of Hospitality and Tourism Pub Date : 2021-05-24 DOI:10.1080/15022250.2021.1921022
S. Stensland, Mehmet Mehmetoglu, Åste Sætre Liberg, Ø. Aas
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引用次数: 5

摘要

对于许多北欧冬季旅游目的地来说,在夏季吸引游客是一项挑战。钓鱼是夏季活动之一,可以帮助一个目的地发展全年旅游业。因此,了解影响钓鱼目的地忠诚度的因素以及如何针对不同的细分市场管理这些因素是非常重要的。本文通过结构方程模型研究了目的地形象、地点依恋和满意度对垂钓者目的地忠诚度的影响。数据来自对挪威东南部热门冬季目的地特吕西尔的379名旅游垂钓者的调查。研究结果表明,提高对垂钓目的地管理者和旅游开发参与者的忠诚度对垂钓者的形象和满意度影响最大。这可以通过对垂钓者的宣传活动和提高垂钓质量来实现。在一个更大的地区,如特吕西尔,应该管理法规的多样性,以避免将某些垂钓者群体边缘化并造成冲突。
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Angling destination loyalty – A structural model approach of freshwater anglers in Trysil, Norway
ABSTRACT For many Nordic winter destinations attracting customers in the summer is a challenge. Angling is one of the summer activities that can help develop year-round tourism at a destination. Knowing which factors influence angling destination loyalty and how to manage these factors for different market segments is therefore important. We investigated how destination image, place attachment and satisfaction influenced anglers’ destination loyalty through a structural equation model. Data are from a survey of 379 tourist anglers at the popular winter destination Trysil in southeast Norway. Our results show that increasing loyalty to an angling destination managers and tourism development actors can foremost influence the image and satisfaction level of anglers. This could be done through information campaigns to anglers combined with improving angling quality. On a larger area like in Trysil one should manage for diversity in regulations to avoid marginalizing certain angler groups and create conflicts.
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来源期刊
CiteScore
7.90
自引率
8.30%
发文量
14
期刊介绍: Scandinavian Journal of Hospitality and Tourism is the leading Nordic journal for hospitality and tourism research. SJHT aims at initiating and stimulating high-impact and innovative research relevant for academics and practitioners within the hospitality and tourism industries. The journal takes an interdisciplinary approach including, but not limited to geography, psychology, sociology, history, anthropology, and economics. SJHT encourages research based on a variety of methods, including both qualitative and quantitative approaches. The journal covers all types of articles relevant to the Nordic region, as well as the North Atlantic, North Sea and Baltic regions. We also welcome reviews and conceptual articles with a broader geographical scope that clearly enhance the theoretical development of the hospitality and tourism field. In addition to research articles, we welcome research notes and book reviews. Published articles are the result of anonymous reviews by at least two referees chosen by the editors for their specialist knowledge.
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