{"title":"信息对肉类和肉类替代品的支付意愿和数量选择的影响","authors":"Elena Castellari, S. Marette, D. Moro, P. Sckokai","doi":"10.1515/jafio-2017-0028","DOIUrl":null,"url":null,"abstract":"Abstract We evaluate the impact of different types of information on participants' willingness-to-pay (WTP) and quantity choices for both beef and soy burger meat. To this end, we conducted a lab experiment to elicit WTP with multiple-price lists and chosen quantities of two products in a basket. Participants were provided with explanatory messages regarding the impact of beef and soy on health and environment before successive rounds of WTP determinations and quantity choices. Results show a weak impact of successive rounds of messages on WTP for both beef and soy, while leading to higher relative variations for chosen quantities. These relative changes in both WTP and quantities are then combined for computing the value of information. Results show a relatively low value of information compared to the expenditure for beef. In the last section of the paper we evaluate the effect of the introduction of a beef burger labeled “Fed without GMO” on WTP and quantity choices. Results underline a weak impact of “Fed without GMO” label on changing participants' preferences.","PeriodicalId":52541,"journal":{"name":"Journal of Agricultural and Food Industrial Organization","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2018-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1515/jafio-2017-0028","citationCount":"11","resultStr":"{\"title\":\"The Impact of Information on Willingness to Pay and Quantity Choices for Meat and Meat Substitute\",\"authors\":\"Elena Castellari, S. Marette, D. Moro, P. Sckokai\",\"doi\":\"10.1515/jafio-2017-0028\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Abstract We evaluate the impact of different types of information on participants' willingness-to-pay (WTP) and quantity choices for both beef and soy burger meat. To this end, we conducted a lab experiment to elicit WTP with multiple-price lists and chosen quantities of two products in a basket. Participants were provided with explanatory messages regarding the impact of beef and soy on health and environment before successive rounds of WTP determinations and quantity choices. Results show a weak impact of successive rounds of messages on WTP for both beef and soy, while leading to higher relative variations for chosen quantities. These relative changes in both WTP and quantities are then combined for computing the value of information. Results show a relatively low value of information compared to the expenditure for beef. In the last section of the paper we evaluate the effect of the introduction of a beef burger labeled “Fed without GMO” on WTP and quantity choices. Results underline a weak impact of “Fed without GMO” label on changing participants' preferences.\",\"PeriodicalId\":52541,\"journal\":{\"name\":\"Journal of Agricultural and Food Industrial Organization\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2018-07-18\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1515/jafio-2017-0028\",\"citationCount\":\"11\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Agricultural and Food Industrial Organization\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1515/jafio-2017-0028\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q3\",\"JCRName\":\"Business, Management and Accounting\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Agricultural and Food Industrial Organization","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1515/jafio-2017-0028","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Business, Management and Accounting","Score":null,"Total":0}
The Impact of Information on Willingness to Pay and Quantity Choices for Meat and Meat Substitute
Abstract We evaluate the impact of different types of information on participants' willingness-to-pay (WTP) and quantity choices for both beef and soy burger meat. To this end, we conducted a lab experiment to elicit WTP with multiple-price lists and chosen quantities of two products in a basket. Participants were provided with explanatory messages regarding the impact of beef and soy on health and environment before successive rounds of WTP determinations and quantity choices. Results show a weak impact of successive rounds of messages on WTP for both beef and soy, while leading to higher relative variations for chosen quantities. These relative changes in both WTP and quantities are then combined for computing the value of information. Results show a relatively low value of information compared to the expenditure for beef. In the last section of the paper we evaluate the effect of the introduction of a beef burger labeled “Fed without GMO” on WTP and quantity choices. Results underline a weak impact of “Fed without GMO” label on changing participants' preferences.
期刊介绍:
The Journal of Agricultural & Food Industrial Organization (JAFIO) is a unique forum for empirical and theoretical research in industrial organization with a special focus on agricultural and food industries worldwide. As concentration, industrialization, and globalization continue to reshape horizontal and vertical relationships within the food supply chain, agricultural economists are revising both their views of traditional markets as well as their tools of analysis. At the core of this revision are strategic interactions between principals and agents, strategic interdependence between rival firms, and strategic trade policy between competing nations, all in a setting plagued by incomplete and/or imperfect information structures. Add to that biotechnology, electronic commerce, as well as the shift in focus from raw agricultural commodities to branded products, and the conclusion is that a "new" agricultural economics is needed for an increasingly complex "new" agriculture.