{"title":"餐饮采购决策中的服务质量与在线客户评价","authors":"A. Syarifuddin","doi":"10.23969/jrbm.v15i2.5844","DOIUrl":null,"url":null,"abstract":"This study aims to determine how the influence of service quality and online customer rating on food and beverage product purchasing decisions using the Grabfood application. This research data is sourced and collected from questionnaires distributed to respondents (consumers Grabfood application). The number of respondents in this study amounted to 100 respondents in Makassar. This type of research is a quantitative research. The research method uses multiple linear regression analysis using SPSS software to process the data. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Online Customer Rating had a positive and significant effect on Purchase Decisions, Service Quality and Online Customer Rating simultaneously had a positive and significant effect on Purchase Decisions.","PeriodicalId":31928,"journal":{"name":"Jurnal Riset Bisnis dan Manajemen","volume":null,"pages":null},"PeriodicalIF":0.0000,"publicationDate":"2022-08-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"SERVICE QUALITY AND ONLINE CUSTOMER RATING ON F&B PURCHASE DECISIONS\",\"authors\":\"A. Syarifuddin\",\"doi\":\"10.23969/jrbm.v15i2.5844\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"This study aims to determine how the influence of service quality and online customer rating on food and beverage product purchasing decisions using the Grabfood application. This research data is sourced and collected from questionnaires distributed to respondents (consumers Grabfood application). The number of respondents in this study amounted to 100 respondents in Makassar. This type of research is a quantitative research. The research method uses multiple linear regression analysis using SPSS software to process the data. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Online Customer Rating had a positive and significant effect on Purchase Decisions, Service Quality and Online Customer Rating simultaneously had a positive and significant effect on Purchase Decisions.\",\"PeriodicalId\":31928,\"journal\":{\"name\":\"Jurnal Riset Bisnis dan Manajemen\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2022-08-20\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Jurnal Riset Bisnis dan Manajemen\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.23969/jrbm.v15i2.5844\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Jurnal Riset Bisnis dan Manajemen","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.23969/jrbm.v15i2.5844","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
SERVICE QUALITY AND ONLINE CUSTOMER RATING ON F&B PURCHASE DECISIONS
This study aims to determine how the influence of service quality and online customer rating on food and beverage product purchasing decisions using the Grabfood application. This research data is sourced and collected from questionnaires distributed to respondents (consumers Grabfood application). The number of respondents in this study amounted to 100 respondents in Makassar. This type of research is a quantitative research. The research method uses multiple linear regression analysis using SPSS software to process the data. The results showed that Service Quality had a positive and significant effect on Purchase Decisions, Online Customer Rating had a positive and significant effect on Purchase Decisions, Service Quality and Online Customer Rating simultaneously had a positive and significant effect on Purchase Decisions.
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