MEREFLEKSIKAN KEADILAN BAGI KONSUMEN TERKAIT KEPATUTAN PROMOSI TRANSAKSI NON-TUNAI

Although Law Number 8 of 1999 on Consumer Protection has been enforced for 20 years, there are regulations to protect consumer, and submissions to the Constitutional Court 3 times, the material of Consumer Protection Law has never been canceled and changed. This normative juridical study aims to analyze whether or not the Consumer Protection Lawneeds to be amended to fulfill the legal necessities of the community. Merchant (bank) with the Central Bank of Indonesia policy compete to provide the best promotions so that customers are interested. The selection pay with electronic money causes the powerlessness of consumers to prefer buying goods/services cheaper with cards rather than cash without any promotion of the price of goods/services or pay normal prices as inappropriate to consumers that pay non-cash. Discrimination or different treatment of the price of goods or services that harm consumers who transact in cash result unfairness does not protect the dignity of consumers.