Taylorism Comes to the Fields: Labor Control, Labor Supply, Labor Process, and the Twilight of Fordism in California Agribusiness

Abstract When the Bracero (guest worker) Program ended in 1964, California agribusiness seemed to be facing a labor crisis. Growers had lost access to a large pool of essentially unfree labor, and (consequently) unionization in the fields was on the rise. As a result, researchers in the various agricultural divisions of the University of California embarked on a broad effort to reengineer the farm labor process through the development of labor aids; mechanization of pruning, thinning, and harvesting tasks; redesigning fruits and vegetables; and extensive time-motion studies. This article traces these efforts and uses their history to argue that labor and economic geographers should focus attention on how struggles over the labor process are frequently struggles over the ability to shape and deploy the labor supply and not only matters of how work is organized on the shop floor (or in this case, in the fields). More broadly, the article argues that focus on the fine-grained details of innovation in the labor process is vital for a full understanding of fundamental transformations in the agribusiness landscape. As a consequence, the article explains why a set of innovations, which contemporary analysts figured would lead to agriculture adopting labor relations much more like those in more traditionally Fordist industries, actually paved the way for a set of even more highly casualized, exploitative relations than had existed heretofore.