Why does Sociology Need a New Integrative Paradigm?

The article is devoted to analyzing a new sociological paradigm proposed by Nikolai Genov, a European sociologist of Bulgarian origin, known for his work in the history and theory of sociology, social transformation in Eastern Europe and globalization. His new monograph is characterized by his desire to offer the sociological community an original outlook on the theoretical trends in the development of the discipline over the past few decades, as well as to construct a new paradigm of social interaction as a way to overcome the current theoretical crisis. It presents a rational analysis of the current state of theoretical sociology while substantiating and describing the heuristic possibilities of sociology, revealed by means of paradigmatic synthesis based on the concept of social interaction as rethought by the author. Social interactions are the prerogative of key actors operating in networks of social relations and within social processes. The new paradigm can provide sociologists with explanatory models that can serve as the basis for creating mid-level theories that would incorporate previously accumulated sociological knowledge. According to Genov, this synthesis can open up new ways for advancing sociological comprehension of controversial social problems at different levels of their consideration (macro-, meso- and micro-) and while considering modern global development trends.