球队认同和心理所有权在球迷购买球队授权产品和赞助商产品意向中的作用:以巴塞罗那足球俱乐部成员为例

IF 3.7 1区 教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM Sport Management Review Pub Date : 2021-12-13 DOI:10.1080/14413523.2021.1991676
Ramon Palau-Saumell, Jorge Matute, Santiago Forgas-Coll
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引用次数: 3

摘要

摘要本研究的目的是研究依恋点和参与决策与团队认同和心理所有权之间的关系。它还分析了团队认同和心理所有权如何解释购买团队授权体育商品和主要赞助商体育服装产品的意图。数据是通过在线调查(n=1180)从巴塞罗那足球俱乐部的会员那里收集的,他们也是季票持有者。偏最小二乘法用于检验和验证所提出的理论模型。结果表明,球员、球迷和国家依恋解释了球队认同和心理所有权,而足球只影响球队认同。参与性决策强烈影响心理所有权,而心理所有权又受到团队认同的积极影响。研究结果还表明,购买团队授权体育商品和主要赞助商的体育服装产品的意图最好通过成员的心理所有权来解释,而不是通过团队认同来解释。讨论了管理方面的影响,例如需要在俱乐部的宣传活动中改善心理所有权感,并继续加强其他职业体育部门。亮点心理所有权解释了购买俱乐部官方商品的原因。心理所有权影响赞助商产品的购买意愿。团队认同可以预测成员对俱乐部的心理所有权。参与俱乐部的决策解释了心理所有权。对加泰罗尼亚的依恋会影响球队的认同感和心理归属感。
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The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products: the case of FC Barcelona members
ABSTRACT The purpose of this study is to investigate the relationships between points of attachment and participative decision-making, on the one hand, and team identification and psychological ownership, on the other. It also analyses how team identification and psychological ownership explain intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products. Data were collected from members of FC Barcelona, who are also season-ticket holders, by means of an online survey (n = 1180). Partial least squares is used to test and validate the proposed theoretical model. The results indicate that players, fans and nation-attachment explain team identification and psychological ownership, whereas soccer only affects team identification. Participative decision-making strongly influences psychological ownership, which is in turn positively affected by team identification. Findings also reveal that the intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products are better explained by members’ psychological ownership than by team identification. Managerial implications, such as the need to improve feelings of psychological ownership in the club’s promotional activities and to continue to strengthen the other professional sports sections are discussed. HIGHLIGHTS Psychological ownership explains purchases of the club’s official merchandise. Psychological ownership influences the purchase intentions to the sponsor’s products. Team identification predicts members’ psychological ownership toward the club. Participation in the club’s decision-making explained psychological ownership. Attachment to Catalonia influences team identification and psychological ownership.
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来源期刊
CiteScore
9.00
自引率
7.30%
发文量
27
期刊介绍: Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.
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