Ramon Palau-Saumell, Jorge Matute, Santiago Forgas-Coll
{"title":"球队认同和心理所有权在球迷购买球队授权产品和赞助商产品意向中的作用:以巴塞罗那足球俱乐部成员为例","authors":"Ramon Palau-Saumell, Jorge Matute, Santiago Forgas-Coll","doi":"10.1080/14413523.2021.1991676","DOIUrl":null,"url":null,"abstract":"ABSTRACT The purpose of this study is to investigate the relationships between points of attachment and participative decision-making, on the one hand, and team identification and psychological ownership, on the other. It also analyses how team identification and psychological ownership explain intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products. Data were collected from members of FC Barcelona, who are also season-ticket holders, by means of an online survey (n = 1180). Partial least squares is used to test and validate the proposed theoretical model. The results indicate that players, fans and nation-attachment explain team identification and psychological ownership, whereas soccer only affects team identification. Participative decision-making strongly influences psychological ownership, which is in turn positively affected by team identification. Findings also reveal that the intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products are better explained by members’ psychological ownership than by team identification. Managerial implications, such as the need to improve feelings of psychological ownership in the club’s promotional activities and to continue to strengthen the other professional sports sections are discussed. HIGHLIGHTS Psychological ownership explains purchases of the club’s official merchandise. Psychological ownership influences the purchase intentions to the sponsor’s products. Team identification predicts members’ psychological ownership toward the club. Participation in the club’s decision-making explained psychological ownership. Attachment to Catalonia influences team identification and psychological ownership.","PeriodicalId":48057,"journal":{"name":"Sport Management Review","volume":"25 1","pages":"791 - 819"},"PeriodicalIF":3.7000,"publicationDate":"2021-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":"{\"title\":\"The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products: the case of FC Barcelona members\",\"authors\":\"Ramon Palau-Saumell, Jorge Matute, Santiago Forgas-Coll\",\"doi\":\"10.1080/14413523.2021.1991676\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT The purpose of this study is to investigate the relationships between points of attachment and participative decision-making, on the one hand, and team identification and psychological ownership, on the other. It also analyses how team identification and psychological ownership explain intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products. Data were collected from members of FC Barcelona, who are also season-ticket holders, by means of an online survey (n = 1180). Partial least squares is used to test and validate the proposed theoretical model. The results indicate that players, fans and nation-attachment explain team identification and psychological ownership, whereas soccer only affects team identification. Participative decision-making strongly influences psychological ownership, which is in turn positively affected by team identification. Findings also reveal that the intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products are better explained by members’ psychological ownership than by team identification. Managerial implications, such as the need to improve feelings of psychological ownership in the club’s promotional activities and to continue to strengthen the other professional sports sections are discussed. HIGHLIGHTS Psychological ownership explains purchases of the club’s official merchandise. Psychological ownership influences the purchase intentions to the sponsor’s products. Team identification predicts members’ psychological ownership toward the club. Participation in the club’s decision-making explained psychological ownership. Attachment to Catalonia influences team identification and psychological ownership.\",\"PeriodicalId\":48057,\"journal\":{\"name\":\"Sport Management Review\",\"volume\":\"25 1\",\"pages\":\"791 - 819\"},\"PeriodicalIF\":3.7000,\"publicationDate\":\"2021-12-13\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"3\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Sport Management Review\",\"FirstCategoryId\":\"95\",\"ListUrlMain\":\"https://doi.org/10.1080/14413523.2021.1991676\",\"RegionNum\":1,\"RegionCategory\":\"教育学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q1\",\"JCRName\":\"HOSPITALITY, LEISURE, SPORT & TOURISM\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sport Management Review","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1080/14413523.2021.1991676","RegionNum":1,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
The roles of team identification and psychological ownership in fans’ intentions to purchase team-licensed and a sponsor’s products: the case of FC Barcelona members
ABSTRACT The purpose of this study is to investigate the relationships between points of attachment and participative decision-making, on the one hand, and team identification and psychological ownership, on the other. It also analyses how team identification and psychological ownership explain intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products. Data were collected from members of FC Barcelona, who are also season-ticket holders, by means of an online survey (n = 1180). Partial least squares is used to test and validate the proposed theoretical model. The results indicate that players, fans and nation-attachment explain team identification and psychological ownership, whereas soccer only affects team identification. Participative decision-making strongly influences psychological ownership, which is in turn positively affected by team identification. Findings also reveal that the intentions to purchase team-licensed sports merchandise and the main sponsor’s sports-apparel products are better explained by members’ psychological ownership than by team identification. Managerial implications, such as the need to improve feelings of psychological ownership in the club’s promotional activities and to continue to strengthen the other professional sports sections are discussed. HIGHLIGHTS Psychological ownership explains purchases of the club’s official merchandise. Psychological ownership influences the purchase intentions to the sponsor’s products. Team identification predicts members’ psychological ownership toward the club. Participation in the club’s decision-making explained psychological ownership. Attachment to Catalonia influences team identification and psychological ownership.
期刊介绍:
Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.