搜索引擎营销和社交媒体营销预测趋势

IF 1.4 Q2 COMMUNICATION Journal of Digital Media & Policy Pub Date : 2020-12-24 DOI:10.1386/jdmp_00036_1
B. Nyagadza
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引用次数: 32

摘要

本文的研究目的是分析搜索引擎营销和社交媒体营销在非洲地区和全球范围内的预测趋势。这项研究的动机是通过利用搜索引擎营销和社交媒体营销趋势,为商业从业者制定数字营销战略提供务实的建议。在研究方法上,采用了系统的文献调查法和归纳研究法。对社交媒体概念进行了批判性分析和评估,以确定其与当前研究重点领域的联系。主要文献发现,主要趋势包括使用加速移动页面、微视频记录、语音搜索、博客和社交消息。在持续动态的数字环境中,营销人员需要通过采用新的搜索引擎营销和社交媒体营销技术来接受商业艺术。考虑到这一点,企业利用社交媒体制定营销策略是很重要的。社交媒体的病毒式传播力使其对向目标市场推广产品的企业更有吸引力。这篇文章还直观地了解了数字营销的预测趋势,这对于发展敏捷的立场以在蓝海中智胜竞争对手至关重要。
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Search engine marketing and social media marketing predictive trends
The research purpose of this article was to analyse the search engine marketing and social media marketing predictive trends that are occurring both regionally in Africa and on a global scale. The motivation for the study was to offer pragmatic advice to business practitioners in crafting digital marketing strategies by leveraging search engine marketing and social media marketing trends. In terms of research methodology, a systematic literature survey method and an inductive research approach were applied. Social media concepts were critically analysed and evaluated to determine their link to the current research focus area. The main literature findings showed that the main trends include the use of Accelerated Mobile Pages, micro-vlogging, voice search, blogging and social messaging. In the continuous dynamic digital landscape, marketers need to embrace the art of doing business by adopting new search engine marketing and social media marketing techniques. With this in mind, it is important for corporations to utilize social media for the development of marketing strategies. The viral power of social media makes it more attractive to businesses promoting their products to target markets. The article also provides an intuitive apprehension of the predictive trends in digital marketing, which are vital for developing an agile stance to outwit rivals in blue oceans.
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来源期刊
CiteScore
2.00
自引率
0.00%
发文量
25
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