S. Flusberg, Mark Lauria, Samuel Balko, P. Thibodeau
{"title":"交际方式和说话人身份对隐喻框架的影响","authors":"S. Flusberg, Mark Lauria, Samuel Balko, P. Thibodeau","doi":"10.1080/10926488.2020.1767336","DOIUrl":null,"url":null,"abstract":"ABSTRACT People regularly encounter metaphors in a variety of different communicative settings, but most studies of metaphor framing have relied exclusively on written materials. Across three experiments (N = 2399), we examined the relative power of metaphor framing in different communication formats. Participants read, heard, or watched someone report a series of metaphorically framed issues. They answered a target question about each issue by selecting between two response options, one of which was conceptually congruent with the metaphor frame. Results revealed a similarly-sized metaphor framing effect in each communication modality. Neither speaker gender nor race reliably moderated the effects of metaphor framing for audiovisual messages, though framing effects were stronger when the gender of the speaker and observer matched. We also replicated the finding that metaphors are more effective when they are extended into the response option language. These results provide new insights into the efficacy and generalizability of metaphor framing.","PeriodicalId":46492,"journal":{"name":"Metaphor and Symbol","volume":null,"pages":null},"PeriodicalIF":2.2000,"publicationDate":"2020-04-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://sci-hub-pdf.com/10.1080/10926488.2020.1767336","citationCount":"5","resultStr":"{\"title\":\"Effects of Communication Modality and Speaker Identity on Metaphor Framing\",\"authors\":\"S. Flusberg, Mark Lauria, Samuel Balko, P. Thibodeau\",\"doi\":\"10.1080/10926488.2020.1767336\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"ABSTRACT People regularly encounter metaphors in a variety of different communicative settings, but most studies of metaphor framing have relied exclusively on written materials. Across three experiments (N = 2399), we examined the relative power of metaphor framing in different communication formats. Participants read, heard, or watched someone report a series of metaphorically framed issues. They answered a target question about each issue by selecting between two response options, one of which was conceptually congruent with the metaphor frame. Results revealed a similarly-sized metaphor framing effect in each communication modality. Neither speaker gender nor race reliably moderated the effects of metaphor framing for audiovisual messages, though framing effects were stronger when the gender of the speaker and observer matched. We also replicated the finding that metaphors are more effective when they are extended into the response option language. These results provide new insights into the efficacy and generalizability of metaphor framing.\",\"PeriodicalId\":46492,\"journal\":{\"name\":\"Metaphor and Symbol\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":2.2000,\"publicationDate\":\"2020-04-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"https://sci-hub-pdf.com/10.1080/10926488.2020.1767336\",\"citationCount\":\"5\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Metaphor and Symbol\",\"FirstCategoryId\":\"98\",\"ListUrlMain\":\"https://doi.org/10.1080/10926488.2020.1767336\",\"RegionNum\":3,\"RegionCategory\":\"文学\",\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"0\",\"JCRName\":\"LANGUAGE & LINGUISTICS\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Metaphor and Symbol","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.1080/10926488.2020.1767336","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"0","JCRName":"LANGUAGE & LINGUISTICS","Score":null,"Total":0}
Effects of Communication Modality and Speaker Identity on Metaphor Framing
ABSTRACT People regularly encounter metaphors in a variety of different communicative settings, but most studies of metaphor framing have relied exclusively on written materials. Across three experiments (N = 2399), we examined the relative power of metaphor framing in different communication formats. Participants read, heard, or watched someone report a series of metaphorically framed issues. They answered a target question about each issue by selecting between two response options, one of which was conceptually congruent with the metaphor frame. Results revealed a similarly-sized metaphor framing effect in each communication modality. Neither speaker gender nor race reliably moderated the effects of metaphor framing for audiovisual messages, though framing effects were stronger when the gender of the speaker and observer matched. We also replicated the finding that metaphors are more effective when they are extended into the response option language. These results provide new insights into the efficacy and generalizability of metaphor framing.
期刊介绍:
Metaphor and Symbol: A Quarterly Journal is an innovative, multidisciplinary journal dedicated to the study of metaphor and other figurative devices in language (e.g., metonymy, irony) and other expressive forms (e.g., gesture and bodily actions, artworks, music, multimodal media). The journal is interested in original, empirical, and theoretical research that incorporates psychological experimental studies, linguistic and corpus linguistic studies, cross-cultural/linguistic comparisons, computational modeling, philosophical analyzes, and literary/artistic interpretations. A common theme connecting published work in the journal is the examination of the interface of figurative language and expression with cognitive, bodily, and cultural experience; hence, the journal''s international editorial board is composed of scholars and experts in the fields of psychology, linguistics, philosophy, computer science, literature, and media studies.