旅游产品消费者的行为特征

Atakishiyeva Leyla Shukur
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引用次数: 1

摘要

研究的主要目的。在阿塞拜疆旅游企业发展的背景下,有必要确定在公司和国家层面利用营销机会的合理方向。为了实现这一目标,制定了以下任务:•评估营销在营销创新产品中的作用;•确定旅游产品消费者的行为特征;•旅游业营销技术应用经验研究。研究方法。组织对国家旅游企业在国内外市场的竞争力进行研究,并总结该领域的世界经验。研究应用的重要性。采用国家旅游营销政策中的国家集群发展理念,在世界经验和国际旅游标准的基础上,根据旅游发展理念在旅游集群所包含的各个领域建立规范的法律基础,制定并通过“阿塞拜疆旅游发展”计划,使得有必要开展旅游活动监管等活动。研究结果。国家的旅游政策必须在时间和空间上制定和实施。就时间而言,我们指的是短期和长期的旅游政策。因此,国家的旅游政策有助于提高国家旅游业集群的效率,并提高该部门在国民经济中的竞争力。研究的原创性和科学新颖性。为了发展阿塞拜疆的国家旅游集群,正在为当地旅游公司和阿塞拜疆政府制定一套切实可行的旅游营销活动措施。
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BEHAVIORAL CHARACTERISTICS OF CONSUMERS OF TOURISM PRODUCTS
The main purpose of the study. In the context of the development of tourism enterprises in Azerbaijan, it is necessary to identify rational directions for the use of marketing opportunities both at the company and state levels. To achieve this goal, the following tasks have been set: •Assess the role of marketing in marketing an innovative product; •Determining the behavioral characteristics of consumers of tourism products; •Study of experience in the application of marketing technologies in the tourism industry. Research methodology. Organizes research on the competitiveness of national tourism enterprises in domestic and international markets and generalizations from world experience in this field. Importance of research application. Adoption of the concept on development of national cluster of state tourism marketing policy, creation of normative-legal base in accordance with the concept of tourism development in each field included in tourism cluster on the basis of world experience and international tourism standards, development and adoption of "Tourism development in Azerbaijan" program, makes it necessary to carry out activities such as the regulation of tourism activities. The results of the study. The state's tourism policy must be developed and implemented in terms of time and space. In terms of time, we mean short-term and long-term tourism policies. As a result, the state's tourism policy serves to increase the efficiency of the national tourism cluster and increase the competitiveness of this sector of the national economy. Originality and scientific novelty of the research. In order to develop the national tourism cluster in Azerbaijan, a set of practical measures for tourism marketing activities for local tourism companies and the Government of Azerbaijan is being developed.
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审稿时长
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