Muslim women and pious fashion in Burkina Faso as identity, pose, and defiance

ABSTRACT This article discusses how young Muslim women negotiate their multiple identities within the context of a predominantly Muslim, secular nation. It focuses on female members of the Association des Élèves et Étudiants Musulmans au Burkina Faso (AEEMB), a nationwide Muslim youth organization, and especially those commonly referred to as “Adja,” in reference to their sartorial choice. Although there might not seem to be any malice associated with this common nickname, Adja, given to women who adopt this pious fashion, the experiences of some of these women provide a much more nuanced understanding of media, Muslimhood, womanhood, and dress. Drawing data from an ethnographic study on Muslim youth civic, economic, and social engagement in Burkina Faso, the article discusses how the identity expectations and identity performances of Adjas are constructed, deconstructed, and reconstructed along their sartorial choice. It further places the “Adja construct” within the broader discourse on Islam, post-coloniality, modernity, and gender in Burkina Faso.