提高蜡染产品在小微企业销售的营销策略

IF 0.6 Q2 Social Sciences Economic Annals-XXI Pub Date : 2022-08-20 DOI:10.21003/ea.v198-04
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引用次数: 0

摘要

本文旨在探讨哥通罗勇(互助企业文化;互助)营销在甘巴提克罗延蜡染产品上的实践。本研究采用了定量描述的方法。定性过程采用探索性研究设计。通过采访和观察Kampung batik Laweyan(印度尼西亚中爪哇省Solo的蜡染村)的蜡染企业家来收集数据,以增加蜡染产品的销售额。假设检验采用定量方法。通过向Kampung batik Laweyan的25名蜡染企业家发放问卷来收集数据。本研究发现,优秀的腊尾岩蜡染村企业家推广Gotong Royong营销的蜡染企业家包括:建立联合网点、使用腊尾岩蜡染村网站、举办集体展览以及索洛市蜡染集群之间的合作。研究结果表明,戈通罗勇的营销策略可以提高巴提克腊岩村蜡染企业的利润。合作开发中小企业集群产品的营销策略至关重要。研究结果有望提供对当地商业决策智慧文化的概述和见解。Gotong Royong的营销策略可以减少蜡染企业家单独进行的传统营销方法。
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A marketing strategy to increase product sales of batik at micro and small enterprises
This article aims to identify the practice of Gotong Royong (mutual corporation culture; mutual help) marketing on batik products in Kampung Batik Laweyan. This study uses a quantitative descriptive method. The qualitative process is carried out with an exploratory study design. Data was collected by interviewing and observing batik entrepreneurs in Kampung Batik Laweyan (batik village of Solo, Central Java, Indonesia) to increase sales of batik products. Hypothesis testing uses a quantitative approach. Data collection was carried out by distributing questionnaires to 25 batik entrepreneurs in Kampung Batik Laweyan. This study found that batik entrepreneurs promoting Gotong Royong marketing carried out by good Laweyan Batik Village entrepreneurs were: building joint outlets, using the Laweyan Batik Village Website, conducting collective exhibitions, and collaborating between Batik Clusters in the city of Solo. The results show that the Gotong Royong marketing strategy can increase the profit of the batik business in Batik Laweyan village. The marketing strategy of cooperation to develop products in the Micro and Small Enterprise (MSEs) cluster is essential. The study results are expected to provide an overview and insight into knowledge about the culture of local wisdom in making business decisions. The Gotong Royong marketing strategy that is carried out can reduce the conventional marketing methods carried out individually by batik entrepreneurs.
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来源期刊
Economic Annals-XXI
Economic Annals-XXI ECONOMICS-
CiteScore
1.50
自引率
0.00%
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0
期刊介绍: The Economic Annals-XXI Journal – recognized in Ukraine and abroad scientific-analytic edition. Scientific articles of leading Ukrainian and other foreign scientists, postgraduate students and doctorates, deputies of Ukraine, heads of state and local authorities, materials of scientific conferences and seminars; reviews on scientific monographs, etc. are regularly published in this Journal.
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