店内冷链故障:食品安全考虑因素

Arturo E. Osorio, M. Corradini, G. Dewi
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引用次数: 5

摘要

店内温控分销渠道(即店内冷链)是确保食品安全的零售关键因素。我们的研究试图了解获得标准化知识、店内冷链实践以及这两者的相互作用对店内冷链条完整性的影响。我们开发了一个模型来评估知识在预防店内冷链中断方面的影响,引入了潜在故障的概念(即,一种未识别的故障,允许产品在到期日前意外变质),并使用基于知识的视角来概念化冷链中断如何影响零售商销售的食品的安全和质量。我们使用偏最小二乘路径模型分析了四个社会经济不同的城市社区在两年的实地观测中生成的主要数据集。讨论了影响。
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In-Store Cold Chain Failures: Food Safety Considerations
In-store temperature controlled distribution channels (i.e., in-store cold chains) are a retailing critical factor to ensure the safety of food products. Our study seeks to understand the role that access to standardized knowledge, in-store cold chain practices, and the interaction of those two have on the integrity of in-store cold chains. We develop a model to assess the impact of knowledge in preventing in-store cold chain disruptions, introduce the concept of latent failure (i.e., a nonidentified failure that allows for the unexpected deterioration of products ahead of their expiration date), and use a knowledge-based perspective to conceptualize how disruptions in the cold chain affect the safety and quality of food sold at retailers. We analyze a primary dataset generated over two years of field observations in four socioeconomically distinct urban neighborhoods using a partial least squares path model. Implications are discussed.
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期刊介绍: The Journal of Marketing Channels is the first and only professional marketing journal to focus exclusively on distribution systems, strategy, and management. The journal recognizes the growing importance of distribution as a key strategic variable in marketing management. Indeed, if one looks realistically at the major strategy variables of the marketing mix—product, price, promotion, and distribution—the greatest potential for achieving a competitive advantage now lies in distribution. The reason? Rapid technology transfer has made product advantages increasingly difficult to maintain. International operations seeking lower costs have made price advantages much harder to sustain because everybody seems to be “playing the same game.” Even promotion, which relies so heavily on mass media advertising, has become a battle of who can spend the most money. But distribution still offers a new frontier for competing successfully especially if the emphasis is placed on the design and management of superior marketing channel systems to provide excellent customer service. A competitive advantage gained through better distribution is not easily copied by the competition and hence becomes a long-term sustainable competitive advantage. Yet designing optimal marketing channel systems, formulating innovative distribution strategies, and managing marketing channel systems effectively is no simple task. In fact, professional marketing expertise of a very high order is required to meet these challenges, especially given the growing competitive role and rapid pace of web-based marketing. The Journal of Marketing Channels helps provide the knowledge and tools needed to develop superior distribution systems, strategies, and management. Leading authorities from around the world present the most up-to-date and in-depth thought, analysis, and research on these topics in this refereed international quarterly journal.
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