Hybrid art space typologies in Singapore from social media data

With the introduction of social media, the production and consumption of art are changing significantly in urban environments. It has resulted in the emergence of Hybrid Art Spaces: social spaces existing both in physical space and on social media.

This paper expands the relationships between art, space and social media with concepts and spatial analyses to support the practices of exhibition designers, communication designers, as well as curators.

This paper describes both the methodology and the results obtained by processing Instagram data to explore the use of social media in art venues.

The methodology combines analytical results with new modes of visualisations, which are imagined supporting design thinking. Through the analytical results and the visualisations, the paper addresses key points in the use of social media in art venues, including the underlying mechanisms that promote viral dissemination of media in specific art venues and the possibility to discuss typologies of hybrid art venues. The case study is Singapore, with a focus on five different museums.