{"title":"新冠肺炎与大众传媒教育:从实体学习向虚拟空间过渡的评价","authors":"J. Nyarko, M. Serwornoo","doi":"10.1177/09732586221096346","DOIUrl":null,"url":null,"abstract":"Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in undergraduate media programmes at Ghanaian public universities. A survey of 270 was sampled composed of 250 students and 20 lecturers and revealed that commitment from both lecturers and students towards virtual instruction is weak. We also found that lecturers and students were not consulted about the learning platforms the universities chose, and they had no orientation on their usage. However, some participants argue that virtual learning is crucial to media studies going forward and by these; we propose a blended learning approach that merges the physical and virtual spaces of instruction in a framework termed CHALLOPP workflow.","PeriodicalId":43888,"journal":{"name":"Journal of Creative Communications","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2022-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":"{\"title\":\"COVID-19 and Mass Media Education: An Evaluation of the Transition from Brick-and-Mortar Learning to Virtual Space\",\"authors\":\"J. Nyarko, M. Serwornoo\",\"doi\":\"10.1177/09732586221096346\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in undergraduate media programmes at Ghanaian public universities. A survey of 270 was sampled composed of 250 students and 20 lecturers and revealed that commitment from both lecturers and students towards virtual instruction is weak. We also found that lecturers and students were not consulted about the learning platforms the universities chose, and they had no orientation on their usage. However, some participants argue that virtual learning is crucial to media studies going forward and by these; we propose a blended learning approach that merges the physical and virtual spaces of instruction in a framework termed CHALLOPP workflow.\",\"PeriodicalId\":43888,\"journal\":{\"name\":\"Journal of Creative Communications\",\"volume\":null,\"pages\":null},\"PeriodicalIF\":1.5000,\"publicationDate\":\"2022-05-19\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"2\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"Journal of Creative Communications\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.1177/09732586221096346\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"Q2\",\"JCRName\":\"COMMUNICATION\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Creative Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1177/09732586221096346","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
COVID-19 and Mass Media Education: An Evaluation of the Transition from Brick-and-Mortar Learning to Virtual Space
Using mixed-method approach and technology acceptance model (TAM)/diffusion of innovation theory (DOIT), this study evaluates the challenges and opportunities of COVID-19 driven virtual learning in undergraduate media programmes at Ghanaian public universities. A survey of 270 was sampled composed of 250 students and 20 lecturers and revealed that commitment from both lecturers and students towards virtual instruction is weak. We also found that lecturers and students were not consulted about the learning platforms the universities chose, and they had no orientation on their usage. However, some participants argue that virtual learning is crucial to media studies going forward and by these; we propose a blended learning approach that merges the physical and virtual spaces of instruction in a framework termed CHALLOPP workflow.
期刊介绍:
The Journal of Creative Communications promotes inquiry into contemporary communication issues within wider social, economic, marketing, cultural, technological and management contexts, and provides a forum for the discussion of theoretical and practical insights emerging from such inquiry. The journal encourages a new language of analysis for contemporary communications research and publishes articles dealing with innovative and alternate ways of doing research that push the frontiers of conceptual dialogue in communication theory and practice. The journal engages with a wide range of issues and themes in the areas of cultural studies, digital media, media studies, technoculture, marketing communication, organizational communication, communication management, mass and new media, and development communication, among others. JOCC is a double blind peer reviewed journal.