消费者重视价格透明度吗？

IF 16.4 1区化学 Q1 CHEMISTRY, MULTIDISCIPLINARY Accounts of Chemical Research Pub Date : 2017-09-13 DOI:10.2139/ssrn.2868565

Katja Seim, Maria Ana Vitorino, David M. Muir

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引用次数: 12

摘要

我们考察了价格透明度在消费者偏好和需求中的作用。我们收集了葡萄牙驾校行业的详细数据集，以量化公司如何向潜在学生展示教学课程及其各个组成部分的价格。我们独特的数据使我们能够估计学校选择的结构模型，并衡量不同水平的价格信息对需求的影响。结果表明，消费者愿意为价格透明度支付大量费用，平均为服务价格的11%，并且消费者的人口统计学驱动了透明度的异质性偏好。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Do consumers value price transparency?

We examine the role of price transparency in consumer preferences and demand. We assemble a detailed dataset on the driving school industry in Portugal to quantify how firms present the price of the course of instruction, and its individual components, to potential students. Our unique data allows us to estimate a structural model of school choice and measure the impact of varying levels of price information on demand. The results show that consumers are willing to pay a significant amount for price transparency, on average 11% of the service price, and that consumer demographics drive heterogeneous preferences for transparency.

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来源期刊

Accounts of Chemical Research 化学-化学综合

CiteScore

31.40

自引率

1.10%

发文量

312

审稿时长

2 months

期刊介绍： Accounts of Chemical Research presents short, concise and critical articles offering easy-to-read overviews of basic research and applications in all areas of chemistry and biochemistry. These short reviews focus on research from the author’s own laboratory and are designed to teach the reader about a research project. In addition, Accounts of Chemical Research publishes commentaries that give an informed opinion on a current research problem. Special Issues online are devoted to a single topic of unusual activity and significance. Accounts of Chemical Research replaces the traditional article abstract with an article "Conspectus." These entries synopsize the research affording the reader a closer look at the content and significance of an article. Through this provision of a more detailed description of the article contents, the Conspectus enhances the article's discoverability by search engines and the exposure for the research.