PROSOCIAL MEDIA RESOURCE: PROJECT-EDUCATIONAL INTENSIVE OF STUDENTS

Relevance. The relevance of the topic comes from its various aspects and manifestations of behavior aimed at helping other people and society, including using the digital environment. The article discusses the technology of students’ project activities for the creation of prosocial media. The experience of prosocial design on the platform of the University 20.35 is presented. The purpose of the study. Based on the study of the attitude of young people to media resources promoting assistance to other people and society, to develop and implement educational intensive technology to create by students prosocial media. Methods and methodology. The methodological basis of the study was the approaches of media education. Methods: data selection and systematization, document analysis, Internet media monitoring, quantitative analysis of publications in youth Internet media, design. Empirical data are comprehended and processed using content analysis, quantitative analysis methods (descriptive statistics, percentage analysis. The calculations were made on the basis of the SPPS 22 statistical software package. Results. The preferences of young people in the choice of forms of presentation of prosocial topics in the media space are revealed, their reactions to prosocial posts, blogs, videos, publications are studied, the structure of the projected prosocial media environment is determined. An educational intensive technology has been implemented to create a test prototype for the prosocial media “Let’s make the world a better place!”. Conclusion. Based on the results of the study of the attitude of young people to prosocial media, a technology for teaching the design of prosocial media was developed and implemented, which allowed students to form attitudes to prosocial activity. The scope of the results. The results of the study should be taken into account when developing programs and projects aimed at ensuring the digital socialization of young people.