Pedro Palos-Sanchez , Jose Ramon Saura , Felix Velicia-Martin , Gabriel Cepeda-Carrion
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引用次数: 36
摘要
本文的目的是通过使用和满足理论模型来调查游客在阅读其他用户在移动应用程序上对目的地的评价后访问某个城市的意愿，从而提高对旅游创新的理解。采用使用与满足理论(U&G)模型对影响游客访城意愿的因素进行了研究。在U&G模型中加入满意度和旅游体验作为外部变量。本研究将原来的移动旅游应用的便利结构改为移动便利。为了探讨影响游客访城意向的因素，我们对261名不同国籍的用户进行了问卷调查，询问他们在使用本研究中使用的移动旅游应用程序“润宁城”时的体验和感受。采用偏最小二乘结构方程模型(PLS-SEM)对结果进行分析。除Information for Tourism Experience外，U&G的所有关系均得到支持。研究发现，自我表达与旅游满意度、旅游体验和旅游意愿的关系尤其密切，并受到娱乐、信息和移动便利的调节。采用多组分析对性别和跑步频率变量进行了调查。移动便利性对满意度的影响被性别调节，信息和娱乐对满意度的关系被运行频率调节。通过对U&G模型提出的变化所获得的结果将对学者以及移动旅游应用程序的设计师和开发人员非常有用，因为它们显示了自我表达和娱乐作为移动旅游应用程序成功的相关因素所发挥的特殊作用。
A business model adoption based on tourism innovation: Applying a gratification theory to mobile applications
The purpose of this paper is to improve understanding of Tourism Innovation by using a Uses and Gratification Theory model to investigate tourist intention to visit a city after reading other users' valuations of the destination on Mobile Applications.
The Uses and Gratification Theory (U&G) model was adapted to investigate the factors which influence tourist intention to visit a city. Satisfaction and Tourism Experience were added as external variables to the U&G model. The original Convenience construct for mobile tourism applications was changed to Mobile Convenience for this study.
A survey was carried out to investigate the factors which influence tourist intention to visit a City. 261 users with different nationalities were asked about their experiences and feelings when using Runnin'City, which was the mobile tourism application used in this study. The results were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). All the relationships of U&G were supported, except for Information for Tourism Experience.
Self-Expression was found to be especially relevant and was moderated by Entertainment, Information and Mobile Convenience which in turn influence Satisfaction, Tourism Experience and Intention to visit a City.
The Gender and Running frequency variables were also investigated using multi-group analysis. The influence of Mobile Convenience on Satisfaction was seen to be moderated by Gender, and the relationships of Information and Entertainment on satisfaction are moderated by Running Frequency.
The results obtained with the proposed changes in the U&G model will be very useful for academics and also for designers and developers of mobile tourism apps as they show the special role played by Self-Expression and Entertainment as relevant factors for the success of a mobile tourism app.
期刊介绍：
European Research on Management and Business Economics (ERMBE) was born in 1995 as Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE). The journal is published by the European Academy of Management and Business Economics (AEDEM) under this new title since 2016, it was indexed in SCOPUS in 2012 and in Thomson Reuters Emerging Sources Citation Index in 2015. From the beginning, the aim of the Journal is to foster academic research by publishing original research articles that meet the highest analytical standards, and provide new insights that contribute and spread the business management knowledge
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