世界卫生组织健康警报：用WhatsApp传播全球大流行病

IF 1.8 2区文学 Q3 BUSINESS Journal of Business and Technical Communication Pub Date : 2021-01-01 DOI:10.1177/1050651920958507

Josephine N. Walwema

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引用次数: 41

摘要

在宣布新冠肺炎为全球大流行后，世界卫生组织（世界卫生组织）组织了一次全球风险沟通外联活动。世界卫生组织的目标是说服公众颠覆和改变他们的生活，以控制疾病并最大限度地减少其传播和感染。世界卫生组织通过社交媒体应用WhatsApp找到了一种简单高效的交流方式，个人可以通过WhatsApp获取信息，而无需政府和地方机构的监督。

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The WHO Health Alert: Communicating a Global Pandemic with WhatsApp

Upon declaring COVID-19 a global pandemic, the World Health Organization (WHO) orchestrated a global risk-communication outreach. The WHO’s objective was to persuade the public to upend and alter their lives so as to contain the disease and minimize its spread and infection. The WHO found a simple and efficient medium to communicate glocally through the social media application WhatsApp, through which individuals could access information without gatekeeping by governments and local agencies.

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来源期刊

Journal of Business and Technical Communication Multiple-

CiteScore

5.10

自引率

18.20%

发文量

期刊介绍： JBTC is a refereed journal that provides a forum for discussion of communication practices, problems, and trends in business, professional, scientific, and governmental fields. As such, JBTC offers opportunities for bridging dichotomies that have traditionally existed in professional communication journals between business and technical communication and between industrial and academic audiences. Because JBTC is designed to disseminate knowledge that can lead to improved communication practices in both academe and industry, the journal favors research that will inform professional communicators in both sectors. However, articles addressing one sector or the other will also be considered.